Out of the top one million homepages on the internet, about 97.8% are subject to a detectable web content accessibility guideline error. About 60.1% of the world’s population uses the internet every single day. These days, the internet isn’t just an option; it’s a necessity. From online shopping to interacting with our loved ones to …
SEO & PR go hand-in-hand when it comes to content-based links. While providing helpful content for your readers is the most effective way of seeing an improvement in your organic traffic, links and link-building come in a close second. If you are engaging in content based link-building, you should keep your focus on your audience …
Building Content-Based Links: Here’s What You Should Know Read More »
Imagine losing your first page rankings just because you chose to redesign your website. That’d just break your heart, wouldn’t it? Not just yours, but we’d hate to see you lose your rankings. 94% of the overall first-time impressions relate to the website design. You can’t afford to have a poor website design. At the …
Redesigning Your Website? Learn How to Keep Your SEO Rankings Unharmed Read More »
In August 2019, Google announced its “Privacy Sandbox” initiative. According to the Director of Chrome Engineering, Justin Schuh, “Our goal is to make the web more secure and private for everyone out there. But we also want to support the publishers.” In January 2020, Google published another blog post titled: “Building a more private web: …
What Does Privacy Sandbox Mean for Digital Marketers & Businesses? Read More »
“There’s only one winning strategy. It’s to carefully define your target market and direct a superior offering to that target market.” – Philip Kotler Running marketing campaigns without identifying your target audience is like getting a butterfly tattoo on your lower back after a breakup. You’ll soon regret it. About 80% of content marketing campaigns …
5 Questions You Need to Ask Yourself to Identify Your Target Audience Read More »
“Email has an ability many channels don’t: creating value, personal touches – at scale.” – David Newman For every $1 businesses spend on email marketing, they can expect an average return of $42. Nine out of ten marketers use email marketing to deliver their message. According to Statista, the global email users count stood at …
“If you’re going to post content on your website, you might as well take the time to ensure Google takes notice of your efforts.” – The Content Factory 90% of people don’t move past the first page of Google. If they do, they are desperately looking for an answer. In short, it’s rare. So, if …
“Web design isn’t just about creating pretty layouts. Instead, it’s about understanding the marketing challenge behind your business.” – Mohamed Saad Your website is the front desk of your business. From the moment your prospects land on your website, you need to make sure that it captures their attention immediately. Moreover, your website should deliver …
Avoid These 4 Common Web Design Mistakes in 2021 Read More »
The 1920s was indeed a strange time. During that period, western films portrayed villains in black hats, whereas the heroes used to wear those fancy white hats on top of their heads. This helped audiences understand the person they should root for and the one they should hate. And since then, the same terminology has …
White Hat SEO vs. Black Hat SEO: Which Hat Should You Wear? Read More »
“Stopping advertising to save money is like stopping a watch to save time.” – Henry Ford Pay-Per-Click (PPC) or with more commonly called Search Engine Marketing (SEM) accounts for about 15% of all online traffic. While this percentage varies by niche, with eCommerce and travel sitting at more than 20% of its traffic coming through …
