Google Updates

Do you see the “Universal Analytics will no longer process new data….beginning July 1, 2023….” message whenever you hop onto Google Analytics?  Are you consistently seeing marketers and businesses sharing their thoughts on Google Analytics 4 (GA4) across LinkedIn, YouTube, and other platforms? The thing is, Google Analytics is changing. Google is asking you to […]

If you are investing hundreds or thousands of dollars in content production each month, you’d want every single one of the content pieces you publish on your website to rank on Google, wouldn’t you? But what if they aren’t? For years have marketers been using the “site:websiteurl” query to learn whether their web pages are

In August 2019, Google announced its “Privacy Sandbox” initiative. According to the Director of Chrome Engineering, Justin Schuh, “Our goal is to make the web more secure and private for everyone out there. But we also want to support the publishers.” In January 2020, Google published another blog post titled: “Building a more private web:

Back in May 2020, Google published an article titled “Evaluating page experience for a better web,” where it announced its plans to roll out a major update to its algorithm in 2021. Google claimed, “Through both industry research and international studies, users show that they prefer websites with great page experiences. In recent years, Google