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The Difference Between Slogans and Taglines

By Courtney Reiber | January 15, 2021 |

This last week I asked followers to match the tagline to the company. Which, of course, was a super easy task. After our multiple-choice quiz, I then asked followers s if they think that taglines are essential, and 89% thought they were, while 11% disagreed.  I was one of those people who disagreed. Before you…

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The Origin of Ad Agencies

By Courtney Reiber | January 8, 2021 |

Today it seems that every company either has a marketing team or is outsourcing its advertising to a media agency. Agencies have had to change and adapt since they opened their doors; new technologies, new clients’ wants and needs, and fast-paced media consumption. Ad agencies didn’t start out like Mad Men, though that would be…

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5 reasons why your business needs PPC advertising

By Courtney Reiber | December 11, 2020 |

PPC, or pay per click advertising, charges businesses only when they received clicks on their campaign. This model is seen on Google and is becoming one of the most important places to advertise.   Pay per click advertising offers quick results, and there are so many agencies out there that will manage your PPC campaigns…

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Giving Tuesday

By Courtney Reiber | December 1, 2020 |

Today is Giving Tuesday, a day to do good. Giving Tuesday comes after Black Friday and Cyber Monday as a reminder to give back to our communities. 2020 has been difficult for everyone, Giving Tuesday reminds us, during times like this, that we need each other. Whether it’s helping a stranger, showing up for people…

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Make Your Web Design a Priority

By Courtney Reiber | November 20, 2020 |

It’s 2020; you should be making your web design a priority. 94% of first impressions relate to a website’s design. There is a lot more than just pretty colors and content. In a professional context, you should want your brand to stand out. This is where custom web design really shines. Having a custom web…

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SEO: The Importance of Links

By Courtney Reiber | October 30, 2020 |

Link building can be one of the most important things that you can do to improve your search ranking (SEO). Links show Google that your site is trustworthy because links are a signal that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings. There is…

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The Most Memorable TV Commercials

By Courtney Reiber | October 23, 2020 |

Everyone has seen a TV commercial that has impacted them in some way, shape, or form.    Either it made you cry, laugh out loud, throw something at the screen, or left you humming a jingle all day.    I am not saying the commercials that I am about to show you are good, bad,…

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Is There Really a “Social Dilemma”

By Courtney Reiber | October 9, 2020 |

As you have probably heard by now, Netflix recently released a documentary, The Social Dilemma. Before watching the film, I was convinced I already knew what they were going to say. Studying advertising in college and working as a marketer for REDFOX VISUAL, I thought I heard it all. But this film hit harder than…

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The Benefits of Landing Pages

By Courtney Reiber | October 2, 2020 |

You may be asking yourself, “first off, what is a landing page?”   Well, google’s definition it is a standalone web page, created specifically for a marketing or advertising campaign.   When you click on a google ad you are more than likely taken to a landing page that was crafted specifically for that ad…

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4 Simple Ways to Improve Your SEO

By Courtney Reiber | September 18, 2020 |

SEO, also known as search engine optimization, can be a foreign topic for a lot of people. If you want some basic SEO knowledge and learn about its benefits for your website, you can refer back to an earlier post about the topic.   But the reason you are here is that you are trying…

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