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Video marketing is continuing to grow in popularity and importance. Today, video is the preferred way people choose to consume content. 72% of people prefer video over text when learning about a new service or product. Not only that, but video resonates better. Viewers are 95% more likely to remember something after watching a video, compared to…
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As the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control?…
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Small business owners and entrepreneurs often struggle when it comes to leverage a purpose-based design. However, the budget is not the only consideration in this regard. Many web hosts cater to the website design and development related to a small business. Here learn the crucial aspects of designing a purpose-based website for your small business:…
Read MoreWelcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc.…
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Go on. Ask any internet user how they feel about popups. You may learn some new swear words. And yet, when the business case for UX is stronger than ever, many brands still default to popups for pushing their marketing messages. Why? No, they’re not lazy. Not entirely, anyway. It turns out that even though popups are the…
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