Inbound marketing is the future of lead generation. Gone are the days of cold calls and pushing flyers at bypassers- consumers want (and have really always wanted) relevant content on their watch! The businesses that use strategic timing to provide them with the most valuable and educational content earn the leads. When used correctly, email …
How Email Marketing Can Fuel Your Overall Inbound Strategy Read More »
Over 319.6 billion emails are rolled out every single day. These emails are sent and received by four billion global email users worldwide. At this pace, the figure has been predicted to cross the 376.4 billion per day mark by 2025. By then, the number of global email users will reportedly reach a staggering 4.6 …
5 Common Mistakes Email Marketers Make All the Time Read More »
“Right to privacy is extremely important. You pull that brick out and then another, and pretty soon, the house falls.” – Tim Cook More than 75% of Americans claim that they’re more concerned about their online privacy than they have ever been. According to a recent survey, over 84% of consumers globally care about their …
What Does Apple’s Revolutionary Mail Privacy Protection Mean for Email Marketers? Read More »
“Email has an ability many channels don’t: creating value, personal touches – at scale.” – David Newman For every $1 businesses spend on email marketing, they can expect an average return of $42. Nine out of ten marketers use email marketing to deliver their message. According to Statista, the global email users count stood at …
