“There’s only one winning strategy. It’s to carefully define your target market and direct a superior offering to that target market.”
– Philip Kotler
Running marketing campaigns without identifying your target audience is like getting a butterfly tattoo on your lower back after a breakup.
You’ll soon regret it.
About 80% of content marketing campaigns are targeted at the wrong audience. But like Seth Godin once said, “Everyone is not your customer.”
There’s no point in marketing to New Yorkers if you own a fast-food joint in Boise. That’d be nothing but a waste of your precious marketing dollars.
Identifying your target market will help you:
- Reach Out to the Ones Who are Most Likely to Purchase Your Products or Services
- Maximize Your Time & Resources
- Eliminate the Bottom-Feeders
- Create an Authentic Message
- Build a Loyal Customer Base
- Generate Higher-Quality Leads
- And more!
So, while building your brand’s marketing strategy, one of the critical steps is to understand who your target audience is.
This blog post lists out the five questions you should ask yourself to identify your target audience.
Identify Your Target Audience with These 5 Simple Questions
Determining your target audience is the first step towards building a fool-proof marketing strategy.
What’s Your Target Demographic?
In simpler words, target demographic is the characteristics of your target market like gender, age group, education, income, and more. This data can help you reach out to the people who are most likely to purchase your products or services.
Some of the characteristics you should determine to include:
- Gender
- Age Group
- Income Level
- Location
- Education Level
- Income Level
- Occupation
- And more!
Based on this data, you can create customer avatars and buyer personas describing your ideal customer.
What Challenges Do They Face?
As a digital marketing agency, we know who our target audience is. Most importantly, we are familiar with the kinds of challenges they face.
For example, we already know how important it is to identify the target audience. It’s one of the big challenges most businesses face.
That’s the reason we produced this high-quality content piece. We wanted to help you out.
But what if we weren’t aware of this pain point? In that case, we wouldn’t have produced this blog post. You wouldn’t be reading this right now. And you definitely wouldn’t have crossed paths with us.
So, if you don’t know what challenges your target audience is facing, you won’t be able to help them out.
What Pushes Them to Make Purchasing Decisions?
The whole point of running marketing and advertising campaigns is to convert your prospects into paying customers.
But, before your audience spend their big bucks on your business, they’d want to trust you. They would like the opportunity to know more about your business.
And surely, they’d like to ensure that your product or service is capable enough of solving their problems.
People are cautious about spending their money. And they’ll think numerous times before they take out their credit cards and buy from you.
So, the solution here is to build a highly converting sales funnel. And at the heart of it, you need to make sure that it focuses on all the aspects that influence your audience’s purchasing decisions.
How Do They Consume Their Information?
These days, everyone hops onto the world wide web to consume information. But the smart move here is to understand how your target audience consumes information. Do they love reading blog posts? Or forum posts? Maybe, they consume information via videos.
So, to effectively reach out to them, you need to understand how they consume their information. Most importantly, you should identify the digital channels they hang out on.
How Do They Think?
Answering this question will help you put together a conversion-focused marketing strategy.
Put yourself in your customers’ shoes. Take into consideration their
- Attitude
- Personality type
- Values
- Behavior
- And lifestyle.
Conclusion
Before you run any marketing campaign, you need to figure out who your target audience is. We insist.
Otherwise, you may find yourself in a tough spot.
It’s the key to running successful marketing campaigns.
So, what are you waiting for?
Identify your target audience today.
And if you need any help, feel free to reach out to #1 Boise Digital Marketing Agency – redfox visual.
