“Email has an ability many channels don’t:
creating value, personal touches – at scale.”
– David Newman
For every $1 businesses spend on email marketing, they can expect an average return of $42.
Nine out of ten marketers use email marketing to deliver their message.
According to Statista, the global email users count stood at approximately four billion in 2020. This number has been predicted to cross the 4.6 billion mark by 2025.
Judging by the numbers, email marketing still hasn’t lost its touch. In fact, it’s one of the most effective marketing tactics in the book.
Despite that, most marketers have reported it to be nothing but a waste of their valuable time and efforts.
While some struggle with their open rate, others find it extremely difficult to make their audience click through.
Email marketing is clearly an effective tactic, but there are a lot of nuances to making it work. Creating a personalized email that your users will find valuable is a huge part of if you will get a return on your time and money. Redfox prides itself on creating unique and valuable content that will reach your customers. Whether it’s through our fantastic email experts or understanding who your customers are.
This brings us to the question:
“Is Email Marketing Still Relevant in 2021?”
Short Answer: Absolutely!
The Relevancy of Email in 2021
Email marketing is here to stay. Like we discussed already, the global email users count stood at nearly 4 billion in 2020. And it has been predicted to reach 4.6 billion by the end of 2025.
81% of businesses use email marketing to acquire new customers. At the same time, nearly 80% use it for retention.
The reason why most businesses fail at email marketing is that they don’t adopt the right set of tactics.
These days, an average person receives nearly 121 emails each day.
Our mailboxes are flooded with hundreds, if not thousands, of over-promotional and salesy emails.
As a result, brands find it extremely difficult to catch their audience’s attention. Applying the same old boring tactics won’t work anymore. Instead, it’s critical for brands to come up with and apply creative tactics to boost their engagement rate.
Email marketing has a potential ROI of up to 4400%. But, if you roll out poorly structured emails with a lack of personalization, you may find it extremely difficult to catch your audience’s attention.
Your audience receives hundreds of non-personalized promotional daily. And trust me, they hate it. Nobody likes opening such emails.
So, the question is, “Why should they open yours?”
Your emails or weekly newsletters need to stand out. Personalization will help you make a great impression. Personalizing your subject lines and email content will allow you to show your audience that they aren’t just another number in your subscribers’ list.
Instead, it helps you show that you care.
Personalized emails generate 50% higher open rates.
Personalization isn’t just about their first and last names. You need to deliver the right content to the right set of audiences at the right time.
That’s the reason it’s extremely important to plan your email marketing strategy and align with every section of your buyers’ journey.
Also, you can add videos to your email. Doing this will help you increase the click rate by a massive 300%.
Resist rolling out promotional emails. Instead, produce value-adding content that focuses on your audience’s pain points and roll out weekly newsletters.
This will help you build a long-lasting relationship with your prospects and customers. Also, it’ll help you nurture your leads effectively.
And the most important part: keep yourself updated with the latest trends. This will help you apply the right set of tactics.
In short, we can conclude that email marketing is not dead. In fact, it’s one of the best marketing strategies that will help you:
- Nurture leads
- Build long-lasting relationships
- Retain customers
- Deliver value
- And so much more!
And if you are struggling with your email marketing efforts, reach out to the #1 email marketing agency in Boise. Our experts at redfox visual would love nothing more than to hear from you.
Contact us today.