Back in May 2020, Google published an article titled “Evaluating page experience for a better web,” where it announced its plans to roll out a major update to its algorithm in 2021. Google claimed, “Through both industry research and international studies, users show that they prefer websites with great page experiences. In recent years, Google […]
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“A website without SEO is similar to a car with no gas.” – Paul Cookson According to Internet Live Stats, Google processes nearly 40,000 search queries each second on average. This sums up to 3.5 billion search queries every single day and 1.2 trillion each year. While Google is the leading search engine worldwide, it’s
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“Tactics without strategy is the noise before defeat.” – Sun Tzu Running digital marketing campaigns without a digital marketing strategy in place is like attending your final-year university exams unprepared. You know you’ll fail but still, hope for the best. More than 50% of businesses don’t have a marketing strategy in place. And that’s the
“Digital transformation is a journey without an end. However, it does have a beginning. And the time to act is now. Together, we need to zero in on customer’s business needs and put digital innovation to work for solving their problems out there in the real world.” – Yan Lida An IDC research piece indicates
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“The designer doesn’t begin with some preconceived idea. Instead, the idea is the result of careful and thorough study and observation, and design a product of that idea.” – Paul Rand The digital era is booming. More than 1.8 billion businesses have taken their businesses online to adapt to the changing audience behavior and preferences.
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“The Internet is rapidly becoming the town square for the global village of tomorrow.” – Bill Gates Data fetched from the Digital 2021 Global Report indicates a massive 7.3% surge in the number of Internet users worldwide. 59.5% of the world population have access to the Internet, and as a result of rapid advancements in
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“Websites promote you 24/7. No employee will do that for you.” – Paul Cookson The 15-Second rule states that businesses have less than 15 seconds to catch their first-time website visitors’ attention. Not having a professional, sleek, elegant, and fully functioning website design will lower your conversion rate as more and more people start bouncing
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