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Ankit Vora

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Brand Confusion: Addressing the Elephant in the Room

Brand confusion is a BIG problem.  Even though consumers have access to wealth of information, they confuse one brand for another. Some confuse Delta Faucets for Delta Airlines.  Some Dove Beauty for Dove Chocolate.  There’s another – Domino Sugar for Domino’s Pizza. You may think – “What’s this guy saying? Does that even happen?” Trust …

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The Update That Shook the World of Marketing – Our Thoughts on Google’s Helpful Content Update

Back in the early 2010s, ranking at the top of Google for the desired keywords wasn’t as complicated and time-consuming as it is today. Nowadays, almost every other business is trying to rank at the top. And to do that, companies are creating an enormous volume of content they can’t even process and keep up …

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Asking “Why Should I Hire a Marketing Agency?” Here’s Why.

You’ve launched a new business.  You’re excited to get your journey started. You spread the word.  On day 1, you see your shop flooded with dozens of people in your network excited to see you kickstart your journey. These are your friends, family members, colleagues, or people who know and support you. A good day …

Asking “Why Should I Hire a Marketing Agency?” Here’s Why. Read More »

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