Have you ever Googled something in a rush and found the answer instantly without clicking any search results? That’s what we like to call “zero-click search.” Zero-click searches give users the exact information they need without making them click on any search result. Google wants to deliver an effortless and low-friction user experience through zero-click …
I get it – your marketing budget is low. You don’t want to spend thousands of dollars each month for six to eight months straight on a marketing strategy you don’t know much about. Sure, you want to rank higher on search engines; but you don’t want to invest much. You’re looking for cheap SEO …
To Anyone Who’s Listening – Low-Cost SEO Is Not Your Friend Read More »
Have you ever been so frustrated with a brand that you had no other option but to unleash all your anger on social media? Don’t worry – I am guilty of it too. And let me tell you this – I’m not a professional complainer. I don’t get on social media with a complaining spree …
How to Protect Your Brand Image on Social Media: The Local Business Edition Read More »
Last month, I got hired by a client to review a writer’s blog post. And let me tell you, after reading the post, I felt like, “This guy has knocked it out of the park.” This guy had hit a home run. But then, I was like, wait a minute, “Let me run this through …
The Difference Between Plagiarism & Inspiration in Web Design Read More »
Hiring a web design agency is expensive. On average, web design agencies charge anywhere from around $1,000 – $10,000 for a basic website. On the other hand, using a cheap website builder is dangerous. If you’re a local business owner looking to build a website on a tight budget, you may be wondering – “Does …
Hiring a Web Agency vs. Using a Cheap Website Builder – Which Should You Choose? Read More »
I love using LinkedIn. But these days, not so much. These days I feel disheartened scrolling through my feed. And there’s just one reason behind it: lay-offs. Every other day I read a post about a company laying off its employees, especially tech companies. Here’s why so many layoffs are happening: “Over the last few …
Brand confusion is a BIG problem. Even though consumers have access to wealth of information, they confuse one brand for another. Some confuse Delta Faucets for Delta Airlines. Some Dove Beauty for Dove Chocolate. There’s another – Domino Sugar for Domino’s Pizza. You may think – “What’s this guy saying? Does that even happen?” Trust …
Brand Confusion: Addressing the Elephant in the Room Read More »
Most of our SEO discovery calls start with: “We want to rank at the top of Google. How can you help?” Every business’s dream is to rank on the first page of search engines (especially Google). Depending on your business type, industry, or product, you may want to rank for terms like“best {business type / …
Want to market your product the smart way? There’s no other content format better than video. People love watching videos. In fact, 84% of customers purchase a product only after watching its product video. At the same time, HubSpot reported that about 94% of people watch product videos to understand a product or brand better. …
If you love burgers, you probably hop off to your nearest McDonald’s or Burger King outlet regularly. If you can’t resist pizza, Pizza Hut or Domino’s is the place to be. Addicted to coffee? You probably visit Starbucks at least a week. McDonald’s, Burger King, Pizza Hut, Domino’s, and Starbucks are some of the most …
How to Knock Your Franchise Web Design Out of the Park Read More »
