“Stopping advertising to save money is like stopping a watch to save time.”
– Henry Ford
Pay-Per-Click (PPC) or with more commonly called Search Engine Marketing (SEM) accounts for about 15% of all online traffic. While this percentage varies by niche, with eCommerce and travel sitting at more than 20% of its traffic coming through paid ads, it’s never a negligible amount of users. Advertising campaigns can run from the very small, mostly branded geo-protected runs to full-on campaigns going after niche audiences across the country.
Small branded campaigns are often run with the intention of preventing a competitor from bidding on your keywords. What this means is that when someone Googles, Bings, or Yandex your business name, your ad will be above your competitor. Of course, a qualified PPC will be able to recommend the right balance of budget and return for you.
While it may seem unlikely that everyone else is running ads, according to Statista, the global digital advertising spending in 2020 stood at $332.8 billion and has been predicted to cross the $389 billion mark by the end of 2021. With an ever-increasing number of businesses spending their top dollars on running paid ad campaigns, experts claim that this number will reach $526.17 by 2024. Get your piece of the pie (or protect your appearance on search) with the SEM experts at redfox.
The digital revolution has changed the way consumers interact with businesses. With people spending too much time using the Internet, businesses across the globe have begun tapping into the power of digital to reach out to their audience and increase their awareness.
While it’s important to focus on your website’s search engine rankings, businesses should note that it’s literally impossible to gain that #1 spot on the search engine ranking pages for relevant keywords instantly.
Organic growth takes time. If you are wondering how to drive highly targeted traffic to your website or to one or multiple of your landing pages until your organic rankings improve or even after that, it’s time to tap into the power of Pay-Per-Click advertising.
Reports indicate that for every $1 business spend on paid advertising; they can expect an average $2 return.
More than three out of four marketers run Pay-Per-Click advertising campaigns to attract high-quality traffic to their website.
That being said, Unbounce reported that PPC visitors are about 50% more likely to purchase a business’ product(s) or service(s) than organic visitors. And an organic visitor is more likely to click on your organic result after seeing your ad. With PPC Advertising being one of the most promising digital marketing strategies, it’s important to understand what it is. This blog post provides a quick and simple explanation. So, let’s dive straight into it.
What’s Pay-Per-Click Advertising?
Let’s say you are looking forward to purchasing solar panels in Boise, so my guess – you’ll hop onto Google and type in something like:
“Solar Panels Boise”
We did the same, and here’s what we came across:
Now, it’s important to note that the listings appearing at the top aren’t the businesses holding the #1 search engine ranking position. Upon careful observation, you’ll notice the word “Ad” appearing on the left-hand side of the website URL, which indicates that these businesses are running Pay-Per-Click campaigns to drive high-quality traffic towards their website.
Now, if I click on one of these listings, I’ll be redirected to the company’s landing page or website (the destination is selected by the advertiser), which is the primary aim of this digital marketing strategy.
Every time someone clicks on a Pay-Per-Click ad, the advertiser, i.e., the business running the PPC campaign, will be charged.
“Pay-Per-Click (PPC) Advertising is a paid digital advertising model that allows the advertisers to place their ads on social media platforms, third-party websites, or search engines and every time someone clicks on the ad, the advertiser will be charged a fee, which depends on various factors like geographical area, industry cost-per-click, keyword difficulty, conversion rate and more.”
And the best part is that you can set your target audience – the people who are most likely to purchase your product(s) or service(s), helping you save your marketing dollars.
While the aim of PPC campaigns is to drive high-quality traffic to your website, make sure that you are creating a seamless journey, which will help you further convert them into leads and paying customers.
Following are the benefits of running Pay-Per-Click advertising campaigns:
- Drives High-Quality Traffic to Your Website
- Boost Sales
- Allows You to Review Ad Performance in Real-Time
- Increases Brand Recognition
- Contributes to Business Goals
- Allows You to Stay in Control
- And more!
Hire the #1 Pay-Per-Click Agency in Boise Today!
While PPC advertising is one of the most popular and result-oriented digital marketing strategies, you need to do it right. More importantly, you need to implement the right set of tactics and test your campaign(s) frequently.
Our Pay-Per-Click experts at redfox visual will not only build a growth-driven PPC strategy for your business but will also apply the most effective and proven set of tactics that have helped them drive magnificent results in the past.
So, what are you waiting for? Hire the #1 PPC agency in Boise today.