Paid Ads

“Many a small thing has been made large by the right type of advertising.” – Mark Twain Over $356 billion were spent on digital advertising in 2020. And while we don’t have the latest numbers, data fetched from a report indicates that the digital advertising spend has been predicted to reach $460 billion by 2020. …

5 Reasons Businesses Should Tap into the Power of Digital Advertising in 2022 Read More »

For every dollar businesses spend on advertising, they can expect an average return of $2.87. That’s just a rough number for all the industries. But if you have an eCommerce store up and running, you can expect an average return of more than $4. That’s huge, isn’t it? But wait – doesn’t it sound too …

Advertising Done Right: How to Spy on Your Competitors’ Facebook & LinkedIn Ads Read More »

With more than 2.89 billion monthly active users, Facebook is one of the largest and most popular social media platforms worldwide. If the numbers are to be believed, Facebook’s advertising revenue stood at roughly $28.5 billion in the second quarter of 2021. That’s huge. Millions of marketers and businesses are already utilizing Facebook Ads to …

The Difference Between Facebook Bidding Strategies Read More »

Google processes more than 90,000 searches every second. With ever-increasing reliability and about 87.76% search engine market share, Google is undoubtedly the most dominant search engine all across the globe. As a result, more than 80% of businesses prefer Google Ads over other advertising platforms for PPC. We’ve witnessed businesses spend hundreds of thousands of …

How Google Ads Can Help You With Your Business Goals in 2021 Read More »

The SaaS industry is booming. By 2025, the global SaaS market has been expected to grow at a 12.5% CAGR. This means the market will reportedly cross the $436.9 billion mark by the year 2025. SaaS solutions are irresistible. Before the Covid-19 pandemic hit, businesses were hesitant to adopt SaaS. Most of them preferred on-premises …

SaaS PPC: 5 Game-Changing Tips You Should Consider Read More »

You deserve to get the most out of your Facebook ad campaigns. To do so, you need to make sure that your ads are brilliantly crafted. Most importantly, you need to ensure that they are way better than your competitors’. Here’s some information on how to track your Facebook success. In March 2019, Facebook announced …

Advertising on Facebook? You Need to Track These Diagnostic Metrics Read More »

“Stopping advertising to save money is like stopping a watch to save time.” – Henry Ford Pay-Per-Click (PPC) or with more commonly called Search Engine Marketing (SEM) accounts for about 15% of all online traffic. While this percentage varies by niche, with eCommerce and travel sitting at more than 20% of its traffic coming through …

Pay-Per-Click (PPC) Advertising Simplified Read More »