SEO & PR go hand-in-hand when it comes to content-based links.
While providing helpful content for your readers is the most effective way of seeing an improvement in your organic traffic, links and link-building come in a close second.
If you are engaging in content based link-building, you should keep your focus on your audience and the value of the information you are providing to them. Because this can mean that the links in your offsite content may be no-followed or removed, treating the valuable insights you are offering to the reader as a PR opportunity can be useful.
Why Build Content-Based Links?
Link building is one of the most effective SEO tactics. The reason why link building is critical is that it helps businesses position themselves as industry experts and a reliable source of information in front of their audience and search engines.
Google believes in delivering the most relevant results to its audience. That’s the reason they have various factors they consider to determine a website’s search engine rankings.
Backlinking is the crucial one. But here’s the secret: if you are aiming to boost your website’s search engine rankings, you should focus on high-quality backlinks.
What Sort of Articles Should Be Written?
41% of companies claim link building to be one of the toughest SEO tactics, but it is a vital SEO practice. It’s just a matter of finding your audience and speaking to them. Submit your story to industry-relevant publications. Give them something exciting that will engage their readers. Contribute value-adding articles to educational sites or major publications.
These articles may link back to your site. This will help you position yourself as a relevant source of information in front of search engines. And if Google or other search engines consider you relevant, they’ll love positioning you at the very top. If you are building high-quality, relevant links into your content, it won’t matter if the links are no-followed, because that article will still offer PR-visibility.
It’s always about finding the audience you can help with valuable information. John Mueller of Google says it well:
We try to understand what is relevant for a website, how much should we weigh these individual links, and the total number of links doesn’t matter at all. Because you could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all.
SEO isn’t just limited to researching keywords and naturally incorporating them inside your website content. Of course, there are other areas that can help: On-Page SEO, Off-Page SEO, Technical SEO, etc. But quality links and content should be a large focus for long-term success.
Build Your SEO PR Strategy Today!
You don’t always need to have the hottest story. Journalists or publishing agencies need to engage their readers with truly value-adding information. And if you have an outstanding story that stands out or a truly valuable content piece, they’d love nothing more than sharing it on their website.
So, what are you waiting for?
Build your SEO PR Strategy today.