REDFOX VISUAL

Building Content-Based Links: Here’s What You Should Know

SEO & PR go hand-in-hand when it comes to content-based links. While providing helpful content for your readers is the most effective way of seeing an improvement in your organic traffic, links and link-building come in a close second.  If you are engaging in content based link-building, you should keep your focus on your audience …

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Redesigning Your Website? Here’s How You Can Keep Your SEO Rankings Unharmed

Imagine losing your first page rankings just because you chose to redesign your website. That’d just break your heart, wouldn’t it? Not just yours, but we’d hate to see you lose your rankings. 94% of the overall first-time impressions relate to the website design. You can’t afford to have a poor website design. At the …

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Godspeed Third-Party Cookies: What Does Privacy Sandbox Mean for Digital Marketers & Businesses?

In August 2019, Google announced its “Privacy Sandbox” initiative. According to the Director of Chrome Engineering, Justin Schuh, “Our goal is to make the web more secure and private for everyone out there. But we also want to support the publishers.” In January 2020, Google published another blog post titled: “Building a more private web: …

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5 Questions You Need to Ask Yourself to Identify Your Target Audience

“There’s only one winning strategy. It’s to carefully define your target market and direct a superior offering to that target market.” – Philip Kotler Running marketing campaigns without identifying your target audience is like getting a butterfly tattoo on your lower back after a breakup. You’ll soon regret it. About 80% of content marketing campaigns …

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Avoid These 4 Common Web Design Mistakes in 2021

“Web design isn’t just about creating pretty layouts. Instead, it’s about understanding the marketing challenge behind your business.” – Mohamed Saad Your website is the front desk of your business. From the moment your prospects land on your website, you need to make sure that it captures their attention immediately. Moreover, your website should deliver …

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White Hat SEO vs. Black Hat SEO: Which Hat Should You Wear?

The 1920s was indeed a strange time. During that period, western films portrayed villains in black hats, whereas the heroes used to wear those fancy white hats on top of their heads. This helped audiences understand the person they should root for and the one they should hate. And since then, the same terminology has …

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