Introduction: The Power of Video Advertising in Today’s Digital Landscape In the unforgiving landscape of digital marketing, standing out from the crowd can feel like finding a needle in a haystack. With the continuous surge in online content, brands require innovative strategies to capture the attention of their target audience. This is where the power […]
Unlock Your Creative Potential with Professional Video Production in Boise Unlock Your Creative Potential with Professional Video Production in Boise
Unlock Your Creative Potential with Professional Video Production in Boise In today’s digital age, video has become a powerful tool for communication and storytelling. It has the ability to captivate audiences, evoke emotions, and deliver messages in a captivating and impactful way. The demand for professional video production services has never been higher, and if
Want to market your product the smart way? There’s no other content format better than video. People love watching videos. In fact, 84% of customers purchase a product only after watching its product video. At the same time, HubSpot reported that about 94% of people watch product videos to understand a product or brand better.
“The play button is the most compelling call-to-action on the internet.” – Michael Litt Over a third of all online activity involves watching videos. As stated by Mention, video is the form of content that generates the highest engagement – which is the reason behind YouTube standing tall as the second most popular platform on
These days, people spend more than 100 minutes every single day watching online videos. And by 2022, online videos have been predicted to make up more than about 82% of the overall consumer internet traffic. Nearly 86% of consumers have claimed that they want to see more video content from brands they love interacting with.
Consumers with a positive emotional association with a brand are: 8.4x more likely to trust that brand 6.6x more likely to forgive that brand’s mistake 7.1x more likely to buy more Research conducted by a group of scientists concludes that the human brain has been hotwired to feel first
There’s no brand out there that doesn’t want its content to go viral. All of us do. You can literally be uploading dozens of videos each week yet face a hard time engaging your audience. On the other hand, you can roll out just a single video each month and generate hundreds of leads right
Video marketing helps boost conversion rates, brings a great return on investment, brings an edge to your email campaigns, brings credibility and trust to your work, and encourages social shares. About 60% of businesses utilize video as a marketing tool. Nearly 51% of marketers have claimed video marketing to have delivered them the highest ROI.
Video marketing is continuing to grow in popularity and importance. Today, video is the preferred way people choose to consume content. 72% of people prefer video over text when learning about a new service or product. Not only that, but video resonates better. Viewers are 95% more likely to remember something after watching a video, compared to
As the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control?