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The Origin of Ad Agencies

By Courtney Reiber | January 8, 2021 |

Today it seems that every company either has a marketing team or is outsourcing its advertising to a media agency. Agencies have had to change and adapt since they opened their doors; new technologies, new clients’ wants and needs, and fast-paced media consumption. Ad agencies didn’t start out like Mad Men, though that would be…

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5 reasons why your business needs PPC advertising

By Courtney Reiber | December 11, 2020 |

PPC, or pay per click advertising, charges businesses only when they received clicks on their campaign. This model is seen on Google and is becoming one of the most important places to advertise.   Pay per click advertising offers quick results, and there are so many agencies out there that will manage your PPC campaigns…

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Giving Tuesday

By Courtney Reiber | December 1, 2020 |

Today is Giving Tuesday, a day to do good. Giving Tuesday comes after Black Friday and Cyber Monday as a reminder to give back to our communities. 2020 has been difficult for everyone, Giving Tuesday reminds us, during times like this, that we need each other. Whether it’s helping a stranger, showing up for people…

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SEO: The Importance of Links

By Courtney Reiber | October 30, 2020 |

Link building can be one of the most important things that you can do to improve your search ranking (SEO). Links show Google that your site is trustworthy because links are a signal that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings. There is…

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Why Vote?

Why Vote?

By Courtney Reiber | September 11, 2020 |

In 2016, 138 million Americans voted. That may seem like a lot, but that’s only 58.1% of eligible voters in the US.   65 years and older voters had a 70.9% turnout for the 2016 election, while 18-29 voters had a 46.1% attendance.   Voting is so important in both federal and local elections.  …

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