With more than a billion monthly active users, Instagram is undoubtedly one of the most popular social media platforms. And with an ever-increasing number of users spending more and more time using the platform, we’re witnessing a massive surge in businesses investing their precious dollars in Instagram Marketing.
And while businesses have historically published high-quality pictures and horizontal videos on Instagram, a new video format called “Instagram Reels” has taken the marketing world by storm.
Two-thirds of the NBA’s franchises are already tapping into the full force of Instagram Reels. And you’ll be shocked to know that this Instagram video format has helped them generate 22% higher engagement than the engagement rate they have received from standard posts or stories.
At redfox visual, we build Instagram reels for our clients all the time. And we believe that it’s the next big thing for marketers.
People don’t have to rotate their phones to watch a video anymore. Instead, Instagram Reels applies the TikTok formula – which is it taps into the power of vertical videos.
Allow us to share a few statistics related to vertical videos:
- About 90% of vertical videos have a much higher completion rate than horizontal ones.
- Less than 30% of people will reportedly turn their phones sideways to see a video ad.
- This year, vertical video will skyrocket by more than 50%.
- Videos should be created to fit the vertical design of a phone. It’s frustrating for people to rotate their phones to watch a video, which is why vertical videos work as well as they do.
With these points, we want to share a few ways you can use Instagram Reels for digital marketing in 2022.
4 Ways Boise-based Businesses Can Use
Instagram Reels for Digital Marketing
Following are the four innovative ways of using Instagram Reels:
- Educating your audience
- Showing your products in action
- Sharing user-generated content
- Building funny & engaging content
1. Educating Your Audience
If you run a leather bags store in Boise, then you can build educational how-to Instagram Reels revolving around your product like:
“How to Style Leather Handbag with Your Everyday Outfits”
If you run a pest control business, then you can build how-to Instagram Reels such as:
“How to Deal with Pests”
Or something similar that is related to your business!
It doesn’t matter whether you sell a product or service; you can build educational how-to videos to catch your audience’s attention and showcase your brand’s authority. These videos can either be focused on using your product or target your audience’s pain points/problems and deliver them a solution.
Building educational Instagram reels can help you boost authority, increase brand awareness, and develop long-lasting relationships with your audience.
At the same time, it allows you to show your audience that you care about their problems. Lastly, it’ll help you show that your brand knows its stuff. If you can build value-adding how-to content that delivers value to your audience, they are more likely to follow your page and engage with your brand.
2. Showing Your Products in Action
Brands can use Instagram reels to show their products in action.
If you sell electronic products, you can use Instagram reels to show how your products work.
At the same time, you can highlight their best features and benefits, allowing your potential audience to make a better purchasing decision.
And the best part is, you can edit these reels by adding some music, filters, and more to put your best foot forward.
3. Sharing User-Generated Content
People are more likely to purchase a product or service when they see past customers sharing positive experiences. That’s because it’s coming from someone who’s not a part of the brand.
As a brand representative, you can reach out to your past customers and ask them to share their experiences with your product(s) or service(s) in the form of Instagram reels.
You can either ask them to create an Instagram Reel demonstrating them using your product, or it can be in the form of a video testimonial as well. And once you capture the footage and edit it, you can publish it on your brand’s social media profile as an Instagram reel – which will act as user-generated content.
When your prospects see your past customers praising your brand, they’d want to try out product(s) or service(s) yourself. Sharing user-generated content in the form of Instagram reels will help you build trust and position your brand as trustworthy.
4. Building Funny & Engaging Content
People love sharing funny and engaging content. In our opinion, entertainment is the best form of marketing. And when you add the element of fun to your Instagram Reels, you’ll see a much higher engagement rate.
By creating funny and engaging content, you’ll be humanizing your brand and sometimes dropping a formal brand image.
This way, you’ll have the opportunity to present a casual and fun-loving image of your brand in front of your target audience, which will give your customers a chance to relate to your brand and build a genuine emotional connection.
It’s 2022, and it’s time to ditch the formal conversation.
Don’t be afraid of jumping on the fun train. At redfox visual, we do the same. We are a fun-loving team, and we aren’t afraid to show it to our audience.
And that’s one of the BIG reasons our prospects and customers love us.
Instagram Reels are Instagram’s answer to TikTok’s ever-increasing popularity. And trust us on this one – it’s one of the hottest video formats in today’s digital world.
Instagram Reels are loved by millions of people worldwide, but you’ll also be shocked to look at a massive surge in your reach and engagement rate when you start posting them on Instagram.
Have you begun tapping into the unbelievable potential of Instagram Reels? If you haven’t and would like to put your best foot forward, let our strategic social media and video production experts help you out.
We’re the #1 video production and social media management agency in Boise that’ll help you tap into the full force of Instagram Reels.
Don’t wait around!