You can have the best product or service to offer yet still struggle with selling any of it if you don’t implement the right set of digital marketing tactics.
In fact, you may even face a hard time getting your business in front of your target audience.
It’s important to note that launching a business is merely the first step.
It doesn’t matter if you offer the best products or services and an outstanding customer experience. You will still find yourself struggling with your sales if you don’t have a result-oriented digital marketing strategy in place.
If you are struggling with your sales, you may want to hire a fantastic digital agency to help you out. Just deciding to hire a digital agency isn’t enough though. So many firms are all-talk and no-action. The hardest part is figuring out which agency you should work with
We’re here to help you say goodbye to your confusion.
This blog post lists out the five qualities you should look for while hiring a Marketing Agency. In addition to this, we’ll also focus on what makes Redfox Visual the Best Digital Marketing Agency in Boise.
So, let’s dive straight into it.
5 Qualities You Should Look for While
Hiring a Marketing Agency
Following are the traits of a successful marketing firm:
- Outstanding Talent Pool
- Impressive Problem-Solving Skills
- Strong Online Presence
- Game-Changing Tech Stack
- Amazing Creativity
Outstanding Talent Pool
Behind every successful digital marketing agency, there’s a talented team of individuals backing them up.
There’s a big myth among entrepreneurs that one person can single handedly handle a company’s digital marketing efforts.
Any successful digital marketing agency, including Redfox Visual, has an impressive talent pool, which includes:
- SEO Specialists
- Web Designers & Developers
- Pay-Per-Click Experts
- Video Production Teams
- Social Media Marketers
- Branding Specialists
So, before hiring a Digital Agency, don’t forget to interact with individual team members. Understand how they’ll work their magic to help you reach your business goals.
Impressive Problem-Solving Skills
Unexpected problems are bound to arise. And while a poorly operational marketing agency will neglect those problems, a good one will be well-equipped to tackle those with their heads held high.
Review their past work. Ask them about the challenges they faced while helping their clients achieve their goals. And understand how they faced these challenges.
Strong Online Presence
We’ve witnessed marketing firms handing out those fake promises like “we’ll rank your business on the first page in 6 months” or “we’ll take your conversion rate to 75% or even more.”
Note – ranking on the first page of Google for certain keywords is difficult, however not impossible. But, if any digital marketing agency promises you the world, then you need to make sure that they themselves have a strong online presence.
For example, we continuously optimize our marketing strategies to make sure our own rankings and metrics are always on the rise:
We’ve helped our clients gain that #1 position on Google for relevant keywords.
Check out some of our results in our portfolio.
Game-Changing Tech Stack
Imagine a video production company with no camera. Obviously, you won’t hire a company if they don’t have the tools to carry out the work.
Similarly, while looking for the best digital ad agency, you should consider reviewing their tech stack.
A result-oriented marketing and ad agency will have access to game-changing tools like:
- Screaming Frog
- Zoho Campaigns
- And more!
While interviewing a digital marketing agency, ask them which tools do they use to conduct SEO research?
And if they answer, “we don’t have one” or “we are planning to purchase one,” then that’s the red signal right there.
Look for such red signals. And stay away from such ad agencies.
What sets us apart from other advertising agencies is our creativity. We’re a team of creative experts with our focus on catching people’s attention, rather than just running campaigns just for the sake of it.
A successful marketing agency won’t hesitate to showcase its past work. And when you do review it, focus on how creative their past campaigns have been.
Ask them whether they have won any awards for their creativity and past work.
These are the five big qualities you should look for in a marketing or ad agency.
Now, we’ll look at the difference between marketing and an advertising agency.
Marketing vs. Advertising Agency: What’s the Difference?
You won’t visit a cardiologist if you are facing a dental problem. Similarly, you won’t reach out to an SEO agency if you are looking forward to running paid ads.
Some entrepreneurs confuse marketing agencies with advertising firms and vice-versa. And they end up investing thousands of dollars in the wrong firm.
We don’t want you to lose your top dollars. That’s the reason we decided to add this section.
Let’s look at how a Marketing Agency & Advertising Agency will help you out.
How Will a Marketing Agency Help You Out?
A marketing agency will help you implement and manage your marketing strategies to help you achieve your business goals. They will align your business goals with your marketing goals, helping you witness consistent growth.
- Research the business and its products and services, competition, audience
- Build a fool-proof marketing strategy – both traditional and digital
- Help businesses kick start their online operations
- Execute and manage marketing campaigns
- Monitor marketing efforts and tap into the power of data to improve campaigns
- And more!
Marketing is a vast field. While some marketing agencies may specialize in email marketing, others may hold expertise across different areas like SEO, affiliate marketing, and more.
Not all marketing agencies offer advertising services.
But a full-service marketing and advertising agency like Redfox Visual will offer you a complete marketing and advertising package to help you level up effectively boost your marketing and advertising efforts.
On the other hand, let’s look at what an advertising agency will help you with.
How Will an Advertising Agency Help You Out?
A reliable advertising agency will create, plan, and run top-notch advertising campaigns, allowing you to put your brand in front of your target audience in an efficient manner.
This ad agency will be responsible for:
- Creating a growth-driven advertising strategy
- Producing top-notch content pieces to drive results
- Research your target audience and market
- Gain insights into your business and its products and services
- Plan and optimize your ads across different platforms like Facebook, Google, LinkedIn, and more
- Take a deeper look at your customers’ journeys
- Execute and manage advertising campaigns
- Monitor these campaigns
- And more!
What Makes Redfox Visual the Best Full-Service Digital Agency?
Redfox Visual is hands-down the best Boise-based Digital Agency you’ll ever come across. We aren’t one of those all-talk, no-action agencies that hand out fake promises. Instead, we believe in delivering results.
And our work speaks for ourselves.
Feel free to review our portfolio.
We’ve helped numerous businesses create a strong online presence. Redfox Visual is a full-service digital agency in Boise that offers the following premier services:
- Web Design & Development
- Paid Ads
- Animated Video Production
- Social Media Marketing & Advertising
- Video Marketing
We call ourselves the best digital agency in Boise because we believe in helping brands convey their stories with purpose and soul. On top of this, we want them to build long-lasting relationships with their audience. We’re so obsessed with our client’s success that we’d face anything that comes in the way of them reaching their goals.
And we’d love nothing more than skyrocketing your marketing efforts.