“SEO is similar to a resume. You polish it so you
have your best foot forward.”
– Matt Cutts, Google
About 68% of the overall online experiences begin with a search engine. More than 90,000 search queries are processed by Google each second. And with 53.3% of the overall website traffic coming from organic search, it’s a no-brainer that businesses should invest their top dollars in leveling up their SEO efforts.
Since you’re reading this blog post, we’re assuming that you’re looking to hire a reliable and results-driven SEO agency with a proven track record.
BUT! There’s just one BIG problem.
The internet is flooded with so-called marketing or internet gurus claiming to have cracked the code to rank at the top of Google and other search engines.
Thousands, if not millions, of SEO agencies will promise you the world and would ask you to subscribe to their six months or yearly package. You’ll have realized that you poured all your money down the drain by the end of your contract.
Imagine this – if you’re investing $2,000 each month in SEO, then by the end of six months, you’d have spent $12,000. If you get into a contract with the wrong SEO agency, you’ll only realize it after spending $12,000 or more.
As marketers, we understand how challenging the process of finding the right SEO agency can be. We know it because we are on the lookout for results-driven SEO professionals all the time. Of the hundreds of applications we receive, we find only a few candidates relevant to our needs.
Finding a white hat SEO professional who can actually help our clients improve their search engine rankings is hard. What’s harder is finding the right SEO agency – and that’s what we want to help you out with.
Throughout this blog post, we’ll shed light on the four points businesses should consider choosing the right SEO company in 2023.
4 Tips Businesses Should Consider to Choose the Right SEO Agency in 2023
Want to choose the right SEO company in Boise? Don’t worry, these are the four crucial points you should consider:
- Set your goals and desired outcomes
- Review their own performance
- Review their portfolio, past accomplishments, and results they have generated for their clients
- Identify the tools and tactics they utilize
Set Your Goals & Desired Outcomes
If you are running a business and are on the lookout for a reliable SEO agency, then chances are that your end goal is to improve your search engine rankings and increase your organic traffic. But getting your website ranked at the top of Google shouldn’t be your only goal.
We have witnessed hundreds of businesses attracting a world full of organic traffic towards their website yet fail to convert them into paying customers. Driving thousands of people towards your website shouldn’t be your end goal.
SEO isn’t just about improving your website’s rankings on Google SERPs for relevant keywords. Instead, it’s about focusing on different ranking factors that Google and other search engines consider. From publishing high-quality content to delivering a great user experience, SEO is a complete experience.
And while increasing organic traffic may be your end goal, you should set different goals (both long-term and short-term) like improving user experience, link building, improving rankings for local keywords, and more.
SEO isn’t just limited to publishing high-quality content and getting it ranked. There are other factors that you should consider like link building, local SEO, keywords research, guest posting, and more. So, when you choose to reach out to an SEO agency, it’s essential to make sure they can help you with your requirements.
If you’re looking for an SEO agency to help you with your link-building efforts, you need to ensure that they specialize in link building. On the other hand, if you’re more focused on on-page SEO, it’s important to ensure that they can help you with it.
Whether you want the SEO agency to help you with something specific or want them to take over your company’s SEO efforts completely, you need to set your goals and desired outcomes. And once you do that, you will find yourself better equipped to make your decision.
Review Their Own Performance
If you’re planning to hire an SEO agency, the next step is to review their performance. After all, if someone’s promising you to help you improve your rankings, you should make sure that they are capable of improving their own website’s rankings.
Up until now, we’ve been laser-focused on helping Boise-based businesses level up their digital marketing efforts. And since we primarily work with Boise-based businesses, we have been targeting local keywords like “digital marketing boise,” “web design boise,” and more.
Here’s our organic traffic graph:
We’ll show you our rankings on Google SERPs for different keywords.
#2 Keyword Position: “web design boise”
#1 Keyword Position: “digital marketing boise”
#1 Keyword Position: “social media marketing boise”
#1 Keyword Position: “video production boise”
And while we let our rankings speak for ourselves, our dev team has done a brilliant job optimizing our website.
redfox visual website speed:
redfox visual website mobile-friendliness:
Brilliant job, Nate!
At the same time, our content specialists have done a fantastic job at rolling out genuinely high-quality content. You’ll see us publishing value-adding insights in the form of tips, tricks, hacks, how-tos, and more on our blog section each week:
We know what it takes to rank at the top of Google. And while choosing an SEO agency, you should make sure that if an SEO agency promises the world to you, they have done it for themselves.
Every SEO agency will promise to get your website ranked at the top of Google within six months. But here’s the question – “Where does their website ranking stand?”
Review Their Portfolio, Past Accomplishments & Results
They Have Generated for their Clients
The next step is to gain insights into the SEO agency’s past performance. You can do this by reviewing their portfolio, past accomplishments, and the results they have helped their clients achieve.
Past and proven performance is a critical factor when choosing the right SEO agency to work with. With digital marketing agencies easily being able to brag about their services on the internet, you should make sure that they have actually lived up to their words in the past.
It’s just like checking a product review on Amazon. If you want to understand how well their service is, you can just have a look at their reviews on Google or other review sites. At the same time, we’d advise you to thoroughly review their portfolio – which will help you get an idea of their past campaigns and performances.
You can review our past portfolio by clicking here.
Additionally, while shortlisting SEO agencies, we’d advise you to request their portfolios and manually check their client’s organic traffic graph via Ahrefs or any other SEO tool of your preference.
If you don’t have access to one, we’d suggest UberSuggest.
Identify the Tools & Tactics They Utilize
As important as having a team full of experts and dedicated professionals is, if you want them to function at their fullest and deliver outstanding results, you need to equip them with the right tools.
Whether you want to identify low-competition, high-volume keywords or gain insights into backlink opportunities, you’ll need tools like Ahrefs, SEMrush, Moz, or others to level up your SEO efforts. Now, an SEO agency without these tools in its arsenal will never be able to help you achieve the desired results.
So, during your meeting with their representative, make sure that you ask them – what are the tools or software they use?
Alongside this, another important point to take into consideration is to gain insights into how good they are at their jobs. To better understand, we’d advise you to ask them to give a high-level overview of their processes, systems, and tactics. Ask them which metrics they take into consideration to determine the success of the campaigns. Try to understand the hacks, tactics, and strategies they implement to help their clients achieve the desired results.
It’s an important step – and will help you determine whether an SEO agency is a right fit for your business or not.
“You cannot just ‘SEO’ your website and be done with it. It’s a forever moving goal post.”
– Stoney deGeyter
SEO is an ongoing process. That’s why it’s crucial to hire an SEO agency with deep expertise and impressive past accomplishments under their belt.
At redfox visual, we’ve helped dozens of businesses based in Boise hit the top of Google for relevant keywords. And our team of dedicated experts would love nothing more than to help you with the same.
So, what are you waiting for?
Explore our blog section:
- How to Write SEO-Friendly Blog Posts to Rank on Page #1 of Google?
- 4 Digital Marketing Trends Businesses Should Look Forward to in 2022
- Your Go-To Local SEO Guide
- 3 Common SEO Mistakes Marketers Make All the Time
- How are Web Accessibility & SEO Related?
Click here to watch Google’s “How to Hire an SEO” video on YouTube.