What’s the first thing that pops up in your mind when you hear or read the term “content marketing?”
My guess – you think about blog posts, YouTube videos, Facebook posts, lead magnets, and other content pieces produced by businesses in today’s digital era.
Believe me – content marketing has been around for centuries. In fact, it’s even older than the internet itself.
Brands have been taping into the magic of content marketing to convey their stories to their audiences for centuries.
The first recorded occurrence dates back to 1732. That’s the year when Benjamin Franklin published his yearly Poor Richard’s Almanack to promote his printing business. This was followed by:
- Librairie Galignani employing creative content strategies for growing its business
- Samuel Wagner launching American Bee Journal
- Hartford Steam Boiler Inspection & Insurance Company debuting the Locomotive
- And the rest is history!
Here’s one of my favorite quotes from Robert Rose:
“Traditional marketing is telling the world you’re a rock star. Content marketing is showing that you’re one.”
We love stories we can connect to. Humans have been conveying their stories since the dawn of time. Smart marketers are fully aware of the full force of content marketing. And that’s the reason they use this strategy to build a long-lasting and healthy relationship with their audiences.
In today’s digital era, about 70% of marketers have claimed that they’re actively investing in content marketing. At the same time, nearly 40% of them have reported that content marketing is a critical part of their overall marketing strategy.
This blog post clearly explains what content marketing is and the five reasons businesses should use it to ensure sustainable growth.
What’s Content Marketing?
Content Marketing Institute has put together a brilliant definition, which I’d like to present in front of you:
“Content marketing is a brilliant strategic marketing approach that’s focused on creating and distributing relevant, valuable as well as consistent content for attracting plus retaining a business’s target audience, and ultimately for driving profitable customer action.”
But the problem with this definition is that it only explains what content marketing is. What it fails to shed light on is the strategy’s purpose.
So, here you go:
- Content marketing helps businesses build a long-lasting relationship with their audience.
- Boost conversion rates
- Educate their prospects and leads more about the products and services they have to offer
- Build a sense of community
- Showcase how their products and services can solve their challenges.
Content marketing isn’t a one-off strategy that can help you build an empire overnight. Instead, it’s a long-term strategy that’s heavily focused on delivering true value to a business’s audience and building healthy relationships.
This strategy will help you show your customers that you actually care about them. The content pieces you’ll be creating will heavily focus on your audience’s pain points and problems.
And that’s exactly what your audience desire – they want to feel that you care about them. And then only you’ll be able to catch their attention.
Rather than blindly and forcefully pushing your business and its products and services, content marketing allows you to pull your audience in an efficient manner.
That’s the reason why it works as well as it does.
Next, let’s look at the five benefits of content marketing business owners should be aware of.
5 Incredible Benefits of Content Marketing You Should Know About
Following is the list of five incredible benefits of content marketing:
- Helps Build Long-Lasting Relationship with Your Audience
- Higher Visibility in Search Engines
- Helps Increase Domain Authority
- Improved Brand Reputation
- Boost in Conversion Rates
Let’s touch down on each of them one-by-one.
Helps Build Long-Lasting Relationship with Your Audience
The best thing about content marketing – it helps you keep your audience close to your heart. These days, prospects and customers are always looking forward to building long-lasting relationships. They don’t want another one of those businesses blindly pushing its products or services in front of them. Instead, they are in the hunt for businesses that can understand their problems and provide a reliable solution.
With content marketing, you can build value-adding content pieces that focus on your audience’s pain points and problems. Also, you can provide them with a reliable solution. This will allow you to not only create a great impression but also position yourself as an industry expert.
Producing great content can help you boost customer loyalty and bring your customers and prospects closer to your brand. Also, you’ll be positioning your business as credible and trustworthy.
Higher Visibility in Search Engines
If you’re producing highly engaging content, you may as well make sure that search engines recognize it. It doesn’t matter if you have a great content production strategy in place; you will struggle with your growth unless you have a great distribution and SEO strategy in place.
While producing content pieces, make sure that you’re targeting the right set of keywords – mostly the high-intent and low-competition, high-volume ones. This will allow you to position your business higher up in the search engines over a period of time.
And as you see your rankings go up, you’ll witness an ever-increasing number of your prospects visiting your website.
But it’s not as easy as it sounds. We’ve put together a few guides focused on SEO:
- A Quick & Crisp SEO Guide Business Owners Should Read
- 3 B2B SEO Tools to Dominate Your Search Engine Rankings in 2021
- Redesigning Your Website? Here’s How You Can Keep Your SEO Rankings Unharmed?
- 4 On-Page SEO Tactics That Work Like a Charm
- White Hat SEO vs. Black Hat SEO: Which Hat Should You Wear?
- The Significance of SEO in Web Design
Hire our SEO experts to boost your search engine rankings.
Helps Increase Domain Authority
There’s nothing more important than taking the much-needed steps to boost your domain authority in today’s digital world. These days, the way to your audience’s heart is to build a long-lasting relationship with them. And you’ll never be able to do so if you don’t position your business as credible and trustworthy.
Domain Authority is nothing but the number of relevant backlinks your website has. This includes your website mentions all across the world wide web.
And the relevance of these backlinks will contribute to your Domain Authority Score.
A higher domain authority score boosts the chances of your website and your content appearing at the top of the SERPs. Writing truly value-adding content pieces will help you gain more backlinks. With consistency, you can position your business as highly authoritative, credible, and trustworthy.
Improved Brand Reputation
With content marketing, you’ll be adding value to your audience’s lives. You’ll be focusing on their pain points and problems. And as highlighted before, this will, in turn, help you build long-lasting relationships with your audience.
Doing this will help you make your customers and prospects feel comfortable interacting with your brand. And when they do interact with your content pieces, you’ll be creating a great impression. You’ll be taking the much-needed steps to ensure that they think highly of your business.
A great content marketing strategy involves placing the right CTAs at the right places that inspire your audience to share your content across the world wide web. And when they share your content pieces, they’ll be help position you as a well-established thought leader in your industry.
This will, in turn, lead to improved brand reputation.
Boost in Conversion Rates
Usually, businesses allocate 25-30% of their overall marketing budget towards content marketing. And when done right, you can skyrocket your content marketing return on investment.
When it comes to content marketing ROI, trust me – the sky’s the limit.
A well-developed and highly thought-out content marketing strategy can help you not only build long-lasting relationships but also attract a gigantic wave of your audience towards your website regularly.
At the same time, it involves placing highly converting CTAs in place to drive more conversions.
With an ever-increasing number of your audience hopping onto your website, you need to make sure that you have a highly converting sales funnel in place. This will allow you to convert more and more of your website visitors into paying customers. Also, a highly converting content marketing strategy involves producing not just value-adding but also engaging content that’ll keep your audience hooked.
Doing this will help you reduce your bounce-off rates, which also is a good sign.
Tap into the Magic of Content Marketing
Just like the Elder Wand, content marketing is one of the most popular magical marketing strategies. It’s a force to be reckoned it. But, if you want to observe positive results, you need to implement them in an efficient manner.
At Redfox Visual, we have a brilliant content marketing team in place who’ll:
- Understand who your target audience is
- Understand their pain points and problems
- Prepare a growth-driven content marketing strategy.
- Conduct thorough keywords research
- Deliver value-adding solutions to your audience
- Produce highly converting lead magnets
- And lastly, skyrocket your business’s growth
So, what are you waiting for?