A Quick & Crisp SEO Guide Business Owners Should Read.

Organic traffic can comprise anywhere from 53-79% of the overall internet traffic. You see – these are the people who may hop onto your website from search engines like Google, Bing, Youtube, Yandex, or Baidu. 

This makes SEO, otherwise known as Search Engine Optimization, a core element of a successful digital marketing campaign. That being said, ranking at the top of the SERPs for the relevant keywords isn’t a piece of cake. You’ll need a fool-proof SEO strategy to achieve the desired results. 

So, to help you ace your marketing efforts and increase your probability of ranking at the top of the search engine ranking pages, our experts have put together this guide comprising the following points:

  • What is SEO?
  • How Do You Know if You Need to Hire an SEO Specialist?
  • How Should You Hire an SEO Specialist?
  • What is SEO Success?
  • Why is Redfox Visual the Best SEO Agency in Boise?

What is SEO?

SEO stands for Search Engine Optimization. It’s the practice of optimizing your website such that search engines can find and show off the fabulous products, services, and information that you have to offer.

There are a few main branches of SEO: 

  • On-site
  • Technical
  • Off-site

On-Site SEO is the practice of writing information that your customers may find helpful. Also, it’s the process of optimizing the on-page elements like meta-title, meta-descriptions, alt-text, and others. Your website should be able to answer what you offer, who you are, how your customers can interact or why should they reach out to you, and much more. On-site content can cover everything from product descriptions to blog copy that helps your customers find the information they may find valuable.

Technical SEO is a broad topic that covers everything from server optimizations to UX issues, speed improvements, and much more! This should be the core of your SEO work. Creating a highly optimized website that your users find valuable and functional should always be at the top of your priority list.

Off-site SEO usually covers elements like link building, guest posting, reputation, and brand management. This can include things like making sure you are listed across the web where you should be. It can also include things like managing your Google My Business or ensuring that offsite information remains accurate, consistent, relevant, and up-to-date. 

How do you know if you need to hire an SEO Specialist?

If you are looking to expand your business in the digital landscape, SEO is the one digital element you can’t miss out on. Not only do people google the businesses they know, but they also google the business types they may be looking for or have interest in.

If you would like to make it easier for your customers to find you and your services, hiring an SEO specialist is a smart move.

How should you hire an SEO Specialist?

Unfortunately, there is a lot of snake oil within the SEO industry. Trust me – it’s insane. Luckily, Google gives a pretty clear guide on how to hire an SEO specialist. A successful SEO specialist won’t be able to bring in everyone. Instead, they will only be able to place you where you deserve to be within the search results.

Watching this video is a great way to understand what a good SEO looks like.

What is SEO success?

SEO success is usually measured by lifting rankings within the search results of your search engine of choice. That could mean improvements in your rankings or visibility in Google, which the most common search engine people use.

For many SEOs, we may rely on a variety of factors beyond your rankings, like the quality of traffic coming in measured through cart engagement or form completions. We also like to look at offline data, if available, to understand how customers might be engaging with your business as a whole.

Why is Redfox Visual the best team you can hire?

Here at Redfox Visual, we believe in creating visually appealing, user-friendly, and functional websites that your users will love. With a little love, we believe that your business can show where it deserves. Learn more about our comprehensive SEM (Search Engine Marketing) services or see some of our results in our portfolio.


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