“Tactics without strategy is the noise before defeat.”
– Sun Tzu
Running digital marketing campaigns without a digital marketing strategy in place is like attending your final-year university exams unprepared.
You know you’ll fail but still, hope for the best.
More than 50% of businesses don’t have a marketing strategy in place. And that’s the same number of businesses that see themselves shutting down their operations within the first five years.
Having a digital marketing strategy in place makes it so much easier to attract prospects, generate leads, and convert them into paying customers. Moreover, you’ll feel confident scaling your business and taking it to unimaginable heights.
Going in unprepared will make things so much worse, which is why we’ve prepared this blog post to help you create a winning digital marketing strategy for your business the smart way.
Follow These Steps to Prepare an Outstanding
Digital Marketing Strategy for Your Business
- Develop a Marketing Plan
- Understand & Define Your Audience
- Set Your Goals, Objectives & KPIs
- Prepare a List of the Existing Resources
- Plan Your Campaigns
- Implement Your Digital Marketing Strategy the Smart Way
Let’s look at the significance of each of the steps thoroughly.
Develop a Marketing Plan
Wondering what the difference between a marketing strategy and a marketing plan is? Here we go:
Your digital marketing strategy will provide you a brief overview of your marketing resources, goals, and actions. At the same time, your marketing plan will highlight the steps you should take to bring your marketing strategy to life.
So, the first step – you need to develop a marketing plan that identifies:
- The initiatives your marketing department needs to tackle
- Marketing Budget
- The channels you should be using
This marketing plan will tie back to your business summary, helping you keep yourself aligned with your business goals.
Understand & Define Your Audience
Now, the next step is to understand who your target audience is and define it in a single sentence.
For example, at Redfox Visual, our prospects are:
“Business owners of any age running their operations in Boise Idaho and want to establish a strong online presence, yet don’t know how and where to begin.”
Prior to kickstarting our operations, if we hadn’t defined our audience, we’d be targeting almost everybody in Boise, which would have been a huge waste of our advertising dollars.
Hence, it’s time to carry out thorough research and understand who your target audience is.
This will help you promote your products or services in front of the people who are most likely to purchase your products or services.
Also, you’ll easily be able to figure out what they want, the problems they are facing, and how you should sell to them.
A few of the factors you should take under consideration are:
- Market size
- Who your customers are
- Where they live
- Their age
- Their interests
- Where they hang out the most
- What they consume
- Why they buy
- Where and how they buy
- What they need to buy
Set Your Goals & KPIs
Once you have defined your target audience is, the next step is to set your goals and KPIs.
It’s all about deciding what you want.
Here, you’ll be setting both qualitative and quantitative goals. Think of them as railroad tracks that’ll keep your marketing strategy on the right track.
Qualitative goals are the ones you can measure, count, and display using numbers, whereas quantitative ones are conceptual, descriptive, and abstract.
Your goals should be tied to your company’s value, mission, and vision. Moreover, they should be realistic, challenging, and attainable.
Make sure they are clear, timely, and specific and can be broken down into different milestones. For starters, you should have about 2-3 main goals and 3-5 supporting goals.
Breaking your goals down into different milestones will help you progress towards achieving them in a systematic manner.
Some KPIs you should set are:
- Pages per visit
- Unique visitors each day/month
- Marketing qualified leads
- New leads each day/month
- Cost per conversion
- Churn/attrition rate
- ROI per content
- Conversion rate per keyword
- And more!
While it’s tough to focus on various metrics, you can begin by tracking the meaningful ones.
Prepare a List of the Existing Resources
Account for all the tools you have in your arsenal. Also, prepare a list of all the tools you’ll need throughout your marketing campaigns.
If it’s a must-have, don’t hesitate to purchase a tool’s paid subscription.
Tools like SEMRush, Trello, BuzzSumo, Crazy Egg will undoubtedly help you level up your marketing campaigns.
Also, categorize your assets into three sections:
- Paid Media: This section represents the channels you’ll be advertising on to reach out to and attract your audience. These channels include LinkedIn, Facebook, Twitter, Google Ads.
- Owned Media: Represents the assets you own like images, infographics, blog posts, E-Books, and more.
- Earned Media: Represents third-party mentions like shares on social media, photos published by consumers or other businesses mentioning your company, guest posts, tweets about your business, and more.
Plan Your Campaigns
If you followed every single step up until now, you should have the core building blocks you’ll need to prepare a winning digital marketing strategy.
After preparing a list of your existing resources, you need to figure out the ones that’ll work best for your business.
And based on that, you should prepare a strategy revolving around the following tactics:
- Content Marketing
- Website Design, Development & Optimization
- Email Marketing
- Video Marketing
- Social Media Marketing
- Social Media Advertising
- Print Advertising
- TV Advertising
Out of these, choosing the right ones is challenging and may get frustrating soon enough.
To make a better decision, ask yourself:
- Which channels do my prospects/customers use the most?
- Which tactics are the most popular ones and known to deliver results?
- Which tactics have delivered outstanding results to my competitors?
- Which channels will give me complete independence and control?
Begin your journey by testing a few channels and tactics.
And within no time, you’ll have a clear understanding of what’s working and what’s not.
Implement Your Digital Marketing Strategy the Smart Way
Now, it’s time to bring your strategy to life.
While you are running your marketing campaigns, don’t forget to track the relevant metrics and KPIs to help you understand where you are standing and what’s working and what’s not.
Think of it as a long-term strategy and conquer your goals by completing the milestones.
Make sure your marketing strategy is unique and represents your business/brand perfectly.
Build Your Digital Marketing Strategy Today!
Most businesses are unprepared.
They don’t have a clear and well-planned marketing strategy in place. And sooner or later, they may find themselves falling off the wagon.
Don’t make the same mistake.
Build your digital marketing strategy today.
And if you need any help, feel free to reach out to our experts at Redfox Visual Digital Marketing firm in Boise.