Idaho Lottery.
$1B+ Donated to Idaho’s Public Schools & Buildings.
$270 Million Generated in Retail Commissions.
Idaho’s Favorite Game for 30 Years.
Overview.
PowerBall has been an Idaho fixture among lottery players for over 30 years. Large jackpots, exciting live drawings, and substantial weekly public entries make the big red ball a central focus for The Idaho Lottery. Consequently, it’s also where the organizations focuses most of its advertising.
Services Performed.
- Concept Development
- Creative Direction
- Production Design
- Video Production
- CGI
- Sound Design
- Animation
Client's Needs.
The Idaho Lottery’s media buying team, CLM, approached us to produce a series of television ads for Powerball. Our team was chosen specifically for our expertise in comedy. The TV spots needed to be funny, and our clients knew we would deliver.
The Solution.
We nailed the ads, and The Idaho Lottery was thrilled. These ads were created to celebrate Powerball’s 30th anniversary for a limited time, but because they performed so well, The Idaho Lottery chose to air them during the 2021 Winter Olympic Games.
“Redfox Visual killed it on these Powerball spots. We’re super grateful for their energy, creativity, and endless talent. THANK YOU!!!”
The Idaho Lottery
Let's Get to Work.
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