You may never have heard of Fresca, because they don’t offer their products to consumers, but if you’ve ever eaten at Taco Bell, Taco Time, Taco John’s, or had a wrap from Starbucks, you’ve tasted their product. Fresca Mexican Foods Inc is the largest natural B2B tortilla manufacturer in the world. They make 5 million tortilla products every day, right here in Idaho.
Fresca reached out to Redfox Visual in need of a complete website overhaul. They wanted a modern website that reflected the size of the company, its vast menu of items, and its capabilities.
We started with the brand itself, developing colors, fonts, shapes, and textures. We wanted visitors to get hungry just by looking at their website, so we made lots of room for their imagery and designed a layout that will make your mouth water. We developed an extensive product catalogue for Fresca’s vast amount of tortilla products with e-commerce functionality built in. Suffice it to say, the end result is tasty.
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