PetIQ.

Online shopping ads and commerce website for healthy dog treats brand.

$932.5 Million in Annual Revenue.

Millions of Ad Views on Amazon, Walmart & Chewy.

80% Video Conversion Rate.

Overview.

PetIQ is redefining pet health by giving pet parents a smarter way to take care of their pets and creating exceptional value for retailers, manufacturers and shareholders. The PetIQ family of brands includes PetArmor, Minties, Fosters, and many others.

Services Performed.

Marketing Strategy
Concept Development
Story/Script Creation
Video Production
Conversion Optimization
Ecommerce Video Strategy
Website Design

Client's Needs.

Redfox Visual was tasked with launching a brand new dog treat product line called Pūr Luv, a natural, chicken-based line of dog treats. The brand’s focus was e-commerce, specifically Amazon, Chewey, Walmart.com, and other DTC pet product websites. They also wanted to promote their products to pet parents on Facebook, Instagram, and YouTube.

The Solution.

We produced a total of 12 video ads to be displayed on Amazon, Walmart, Chewy, and other social media, streaming service, and retail eCommerce websites. We also created a landing page website for the product to direct customers to purchasing channels. Our advertisements generated millions of dollars in global sales for the brand and earned Pūr Luv’s treats “Amazon’s Choice” for healthy dog treats.

The Results.

80%

Video Conversion
Rate.

75%

Video Retention
Rate.

2.4M+

Ad Views on retail e-commerce sites and social media.

10X+

Return On
Investment.

“Our campaigns are going great and the videos Redfox Visual produced are the stars of the show. The ads are high-quality and incredibly engaging, with some as high as 80% conversion rate.”