The Impact of Social Media on the Marketing World.

More than 4.48 billion people worldwide actively use social media platforms. 

When compared with the past year, the number has grown by a gigantic 13.1%. 

People spend about 2 hours 24 minutes using social media platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, and more.

Here’s an infographic sharing insights of the world’s most-used social media platforms:

The Impact of Social Media on the Marketing World

The digital revolution has revolutionized the marketing industry. It has changed the way businesses reach out to their audience and turn them into paying customers. 

And if you ask me – if there’s one single channel that played a major role in fueling the digital revolution and bringing such a gigantic-sized change, then my answer would be – “Social Media.”

Prior to social media, businesses reached out to and interacted with their target audience via traditional marketing channels or by simply visiting different events. Large corporations didn’t face a hard time doing the same. But, startups and medium-sized businesses didn’t have that big of a marketing budget. So, it was them who found it extremely hard to put themselves in front of their target audience.

With the launch of Six Degrees and MySpace, and the unbelievable popularity of Facebook, we witnessed more and more people creating their accounts and interacting with their friends and family members online.

People started feeling more connected than ever before. And now in 2021, with more and more people hanging out on social media platforms, businesses have realized the importance of reaching out to their audience on the platforms they hung out on the most. Startups and medium-sized businesses found it easier to:

  • Get in front of their target audience virtually
  • Communicate with their audience
  • Reach out to their prospects and convert them into paying customers
  • Provide value upfront

More than a decade has passed. And now:

  • Facebook is the market leader.
  • 73% of marketers have claimed social media marketing to be effective for their business.
  • 54% of social browsers use social media for researching products.
  • 71% of customers with a positive experience with a brand on social media are highly likely to recommend that brand to their friends or family members.

And that’s just the tip of the iceberg.

Businesses spend billions of dollars on social media marketing and advertising. In fact, Facebook’s advertising revenue stood at $28.5 billion in the second quarter of 2021. LinkedIn’s advertising revenue surpassed a billion dollars for the first time in Q2 2021.

We believe that we are just getting started. In the near future, we’ll be witnessing a BIG BOOM. More and more businesses will focus on their social media marketing efforts – with their main focus on delivering a great customer experience and boosting brand loyalty. Also, we’ll observe brands allocating a higher social media advertising budget.

And if you’re an Idaho-based business looking forward to elevating your social media efforts, let our experts work their magic. At redfox visual, we build high-impact digital marketing systems and help businesses connect with their audience via different digital channels, including social media.

Don’t wait around!

Hire the #1 social media marketing agency in Boise today.

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