In today’s digital world, over 4.2 billion people worldwide love hanging out on different social media platforms like Facebook, Twitter, YouTube, Instagram, and more. People spend a gigantic 6 hours 54 minutes using the internet every single day. And a better part of this time – about 2 hours 25 minutes is spent on social media channels.
For more than a decade now, social media platforms have dominated the worldwide web.
With an ever-increasing number of people spending an ever-increasing number of hours on these channels, businesses can’t afford neglecting social media marketing anymore.
Your prospects are already hanging out and interacting with other businesses on Facebook, Instagram, or Twitter.
And they’d love nothing more than interacting with you.
This blog post explains what social media marketing is. We’ll gain insights into the four reasons why every business needs to have a dominant social media presence in today’s digital era.
Let’s dive in.
What is Social Media Marketing?
Social media marketing helps you attract high-quality prospects to your website and build long-lasting relationships with your target audience.
Social media marketing is a veteran digital marketing strategy that involves producing and publishing top-tier content on social media platforms for the purpose of delivering actual value and positioning a brand as an industry expert.
Moreover, it involves interacting with prospects and customers – which will help a brand build long-lasting relationships and a loyal customer base.
|“Social media is addictive precisely. That’s because it gives us something that the real world lacks. It gives us immediacy, direction, and value as an individual.”
– David Amerland
To get the most out of your social media marketing efforts, it’s critical to produce high-quality, value-delivering content pieces tailored to different platforms.
Before diving straight into it, you need to understand who your target audience is. Once you have that figured out, learn which social media platforms they hang out on the most.
For example, if you target real estate agents, there’s a high probability that they hang out on LinkedIn. And the same is the case with B2B prospects or higher-ups in a company.
Hence, it’s critical to understand where your audience hangs out and establish a strong presence on that platform itself.
For your reference, here’s a chart fetched from DataReportal displaying the world’s most-used social platform.
At redfox visual, we love interacting with our prospects and customers across different social media platforms.
Similarly, we believe that businesses all across the globe should build their dominant social media presence.
Let’s learn why.
4 Reasons Businesses Should Tap into the Power of
Social Media Marketing in 2021
Here we go:
- Helps Businesses Reach Out to Their Target Audience Where They Hang Out the Most
- Build Long-Lasting Relationships
- Generate Leads & Boost Conversions
- Build Brand Authority
Helps Businesses Reach Out to Their Target
Audience Where They Hang Out the Most
More than 2.7 billion humans use Facebook. Whereas the number of people actively scrolling their Instagram feeds stands at 1.2 billion. About 2.2 billion people watch YouTube videos.
We’ve come a long way. A decade ago – nobody would have imagined such an exponential rise. There’s no denying – social media is huge.
Your prospects are already scrolling their social feeds and interacting with businesses.
Social media marketing allows businesses to reach out to their target audience and build a strong social presence, helping them position themselves as industry experts. Upon implementing and executing a fool-proof social media marketing strategy the smart way, you’ll be able to put yourself in front of your audience at the right time at the right place.
Build Long-Lasting Relationships
Social media marketing isn’t just limited to publishing value-adding content and hoping for your audience to hit the “Visit Website” button on your profile.
Social Media is about building healthy and long-lasting relationships with your target audience.
Maybe, one of your customers doesn’t know how to use your product and hits you up on one of your social media profiles. Or what if one of your prospects wants to know more about your products or services before he/she proceeds forward with the purchase?
With a brilliant social media marketing strategy in place, you’ll be able to listen to, educate and engage with your target audience. You can boost your engagement by updating statuses, reading your audience’s tweets and responding to them, encouraging your audience to share, and producing top-tier content.
Generate Leads & Boost Conversions
By promoting and sharing your services and products on your social media profiles can help you generate more leads, increase sales and boost your conversion rate.
To generate more leads, you can:
- Host Live Videos
- Produce Reels
- Run a Social Media Advertising Campaign
- Engaging With Your Audience via Stories
- Include Links to Your Offers or Website on Your Social Media Profiles
- Host Contests
While it’s important to build value-adding posts, that doesn’t mean that you shouldn’t roll out social media content that showcases and introduces your products and services.
Build Brand Authority
People heavily depend on social media to learn about and gain insights into a brand’s products and services. And only then, most of them proceed forward with making a purchase.
Upon executing a fool-proof social media marketing strategy, you can build brand authority and increase engagement on social media. At the same time, you can offer top-notch customer service – by listening to your customers’ problems and queries and addressing them in a positive manner.
Hire Our Social Media Marketing Experts Today!
Social media marketing isn’t another one of those up-and-coming or temporary digital marketing strategies. Instead, by tapping into the power of social media, you can drive massive traffic towards your website and build your brand authority. Also, you can skyrocket your conversion rate – but to actually see results – you need to do it right.
And we would love nothing more than helping you out. Our social media marketing experts hold years of experience handling our clients’ social media accounts and delivering positive results.
So, what are you waiting for?
Learn more about premier social media marketing services today.