“If you deprive yourself of outsourcing and your competitors don’t, you’re just putting yourself out of business.”
– Lee Kuan Yew
Data fetched from a HubSpot report indicates that over 2/3 of B2B organizations outsource a portion of their marketing operations. In 2020, over 86% of companies outsourced their content creation, whereas the number stood at 30% for content distribution.
As a business owner based in Idaho, since you’re reading this blog post, it seems that you are looking forward to building a bold online presence yet are confused about whether you should build an in-house marketing team from the ground up or outsource your marketing operations.
That’s the reason we’ve produced this blog post – where we’ll be discussing whether it’s beneficial to build an in-house marketing department or hire a veteran digital marketing agency like redfox visual.
Let’s dive in straight away.
Should You Outsource Your Digital Marketing Operations or
Work with an In-House Digital Marketing Agency?
Since you’ll probably be investing thousands of dollars each month in your digital marketing efforts, it’s really important to make your decision wisely. And to help you do so, we’ve broken down this section into three different sub-sections, where we’ll be covering the following points – from both POVs:
- Experience & Expertise
- Tech Stack
As an SMB owner in Idaho, while you may want to grow your business, you may want to stay within budget. So, let’s assume that you’re looking forward to establishing a strong online presence yet only have a budget of, let’s say, $5,000 per month.
And even though it’s a big budget (some companies are willing to spend not more than $1,000 a month), it’s important to note that if you build an in-house team, you may end up having to spend a lot more than that.
From hiring full-time or part-time marketing specialists to building your tech stack to hiring freelancers for specific tasks, you may find yourself spending way more than what your business is generating each month – which may result in your financials being all red.
Also, let’s not forget about the money you’d have to spend on training your employees.
On the other hand, when you work with a veteran digital marketing agency in Idaho like redfox visual, you don’t have to worry about overspending. Other marketing agencies would love nothing more than to overcharge you. But – we don’t operate that way.
We love offering quality services at a budget-friendly price. At the same time, depending on your requirements, we’ll build you a custom plan for you – which will involve the services you need to grow your business. This means – if you want us to build your business website, you don’t have to pay us for SEO or PPC, or other digital marketing operations.
Hiring a digital marketing agency is a great option. That’s because you’ll be getting your hands on deep expertise, veteran experience, a rich marketing stack and so much more at a budget-friendly price.
Building your in-house marketing department is a time-consuming process. You’ll literally see yourself spending your valuable time on hiring marketing professionals, training your already-existing employees, building conversion-focused marketing funnels, content creation, handling technical stuff and so much more. And it’s not just consuming, it’s complicated as well.
Digital marketing is complicated. It’s a strategic process – obviously if you want to see results.
And even if decide to hand over your marketing operations to your existing staff members (who’re experts in different fields), you’ll have to spend your time training them. At the same time, as they’re not experts in what they’re doing, they may not be able to deliver the desired results.
On the other hand, upon hiring a digital marketing agency, you and your employees can focus on growth-related activities like closing clients, delivering good customer service, or handling non-marketing operations.
All you got to do is reach out to a reliable digital marketing agency in Idaho like redfox visual, discuss your requirements, sign the contract and pay money.
From there, they’ll take over and help you grow your business strategically. All you’ll ever have to worry about is reviewing weekly or monthly reports they send over and providing your inputs (if you’ve any).
We’ve listed down our complete end-to-end process in our “How Will Our Experts at Redfox Visual Approach Your Company’s Digital Marketing?”
Don’t forget to give it a read.
Experience & Expertise
If you’re planning to build an in-house marketing department, either you may have to train your staff members with a non-marketing background to handle your marketing operations or hire experienced marketing executives with deep expertise. But – if you choose to go down that road, allow us to share the salary structure of senior marketing professionals:
|Senior Search Engine Optimization Specialist||$85,685|
|Senior Pay-Per-Click Strategist||$75,000|
|Senior Email Marketing Manager||$106,500|
|Senior Content Management Specialist||$111,384|
And these are just some of the positions we’ve listed above. There are various other positions like Senior Digital Marketing Specialist, UI/UX Designer, Website Developer, and more.
This means – if you want to build an in-house marketing department, either you’ll have to spend thousands of dollars in hiring marketing professionals with deep expertise and experience. Or you can just assign your non-marketing staff members to handle the marketing operations. But – remember, you’ll have to train them. Also, since they don’t have any experience, they’ll not be familiar with relevant tactics, hacks, frameworks, processes to help you generate results.
However, upon hiring a digital marketing agency like redfox visual, you’ll be working with a team of dedicated experts who have helped hundreds, if not thousands, of businesses build a rock-solid online presence. From their well-established frameworks, processes, and systems to their deep experience and expertise, you can rely on a marketing agency like ours to strategically help you grow your business.
This brings us to our question again – should you work with an in-house marketing department or outsource your marketing operations?
The answer is simple. If you have a gigantic-sized budget to spend on building your in-house marketing department, even though it’s still not the best option you may go ahead. However, if you are tight on budget and want to grow your Idaho-based business, we’d love nothing more than to help you out.
Book a call with us straight away.
Don’t wait around! Let’s build excellence straight away.