Seo

Why is SEO so important?

I’m back again with my weekly blog posts, a spicy topic, SEO, or also known as Search Engine Optimization.

 

Wow, sounds so interesting. I promise you this blog is pretty juicy, packed full of SEO knowledge. 

 

I guess the first thing I should do is cover the definition of SEO straight from Google. “Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.”

 

But how does it work? 

 

So what happens is Google “reads” or “crawls”  your website with their little robotic spiders. The spiders read your site’s content, finding topics and values on each of your webpages. They look at the useability, organization, site errors, keywords, and much more. Each of these factors is what creates your SEO and your ranking on the Google search. 

 

So after reading the definition and how it works, let’s jump right into why SEO is so important.

 

Organic searches provides the highest amount of website traffic.

If an organic search is so important, then making sure your website is on top of the search is even more critical. Say you’re a donut shop; someone searches “best donuts near me” you want your site to organically show up before your competitors. Make sure you cater your keywords so that you organically rank for what your ideal customer would be searching for. 

 

SEO builds credibility

 70-80% of users skip over the paid ads on Google and click on the organic results. Organic results seem more credible than the ads because, well, they don’t have that purple box next to them that say ad. When organic results are placed at the top of the page under the paid results, users see it as Google seeing your site as credible enough to place it higher than everyone else; this is why SEO is so important. Good SEO means being placed higher and making you more likely to receive conversions because users trust your services or products. 

 

SEO allows you to understand your customers better.

What comes with SEO is the ability to track every aspect of your website performance: traffic statistics, conversion rates, and the type of users visiting your site; all this information allows for you to see what your customers need and look for, how they behave and why. Having this ability, you can change your strategy quickly and effectively. 

 

A higher percent of traffic becomes leads.

Having a strong SEO strategy means you will be able to tailor your site to reach your targeted customers.  Knowing what your customer wants to see, you can create content that then creates leads. Leads then creates more profit and etcetera…etcetera. 

 

Good SEO is even more critical for small businesses. 

As REDFOX VISUAL is a small business ourselves, we find it important to help out the little guys. It is hard for many small businesses to survive in the first few years, but only 64% of businesses have an online presence. It is essential to have this presence because 90% of all online experiences begin with a Google search. Having good SEO for small businesses is to not only survive but allows you to compete with your competitors and large corporations.

 

Are you convinced yet? You should be.

 

SEO is for small, medium, and large businesses.

 

SEO is also always changing and needs to be continuously optimized, so hopefully, my insight gave you an idea of what SEO is and how you can rank at number one.

 

What should I blog about next?

Tune in every Friday for my marketing tips and tricks.

 

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Courtney Reiber