Data fetched from Statista indicates that more than nine thousand breweries exist in the United States.
And if there’s one common thing among some of the most popular breweries like New Belgium Brewing Co., Monday Night Brewing, Angel’s Envy, Against the Grain, and many others, it’s their out-of-the-box branding efforts. Our favorite local breweries like Western Collective, 10 Barrel, Sockeye Brewing, and Payette Brewing all have done a great job with their branding.
You could make the best beer in the world yet still struggle to hit your KPIs if you don’t position yourself as a trustworthy and reliable brewery brand.
With Boise being home to dozens of breweries, the big question is – why should people make a stop at yours?
The answer is – great branding.
Building a trustworthy and reliable brand is the key to success. If you’ve recently launched your brewery, chances are that your audience doesn’t trust you.
Nobody knows about your brewery.
Why should they spend their weekends at your place?
Smart brewery branding is the answer.
And it’s so much more than just hiring graphic designers to build out-of-the-box visual elements for your business.
To help you better understand the concept of brewery branding, we’ll cover:
- What is Brewery Branding?
- What are the Elements of a Solid Brewery Brand?
We’re so excited to share this with you.
Let’s dive in straight away.
What is Brewery Branding?
Brewery branding is the process of creating a positive and strong perception of your brewery business in your customers’ minds. This means – whenever one of your customers thinks about drinking beer, he/she should have your brewery brand’s name at the back of his/her mind.
Let me ask you a question:
“Would you much rather prefer drinking a beer brewed by an unknown brewery company (who people literally don’t know anything about) or a popular brewery brand in Boise?”
We’d obviously go with the latter.
That’s what branding your brewery can help you with.
Brewery branding isn’t just an online process. Not only will we be focusing on the online branding elements like logo, website copy, mission statement, and more, but we need to make sure that your branding efforts reflect offline as well – from your merchandise to your beers to events.
Alongside these elements, you should be laser-focused on delivering a great customer experience – such that they feel comfortable purchasing from you.
If they face any problem with your beer, you should make sure that it’s heard and addressed.
When you deliver a mind-blowing experience, they’ll start trusting your brewery brand. They’d love nothing more than to refer your brewery brand to their friend and family members.
And with months and years of consistent efforts, you’ll see your brewery brand turning into one of the most trustworthy and reliable brands in Idaho.
However, there’s one important point that you should consider – just like Rome wasn’t built in a day, you will never be able to take your brewery brand to the top within a few days.
You need to be consistent with your efforts.
That’s the only key to successful brewery branding.
That being said, let’s look at the three reasons why you should brand your brewery.
3 Reasons Brewery Branding is Important in 2022
Following are the three reasons you should brand your Boise-based Brewery:
- Helps Build Trust
- Helps Build Emotional Connection with Your Audience
- Helps Make a Great Impression
Helps Build Trust
Here’s a question for you:
“Why should your customers trust your
brewery if they know literally nothing about it?”
Why do people trust Nike over thousands of sports shoe manufacturers globally?
That’s because they trust Nike to deliver the highest-quality products and a great experience.
If you have recently started your brewery business, building trust should be your #1 priority.
And people don’t mind purchasing from a business they trust. In fact, if they trust your brewery, they’d love to recommend their loved ones to your place.
And it’s much more than brewing the best beer in Boise.
Alongside brewing good beer, your focus should also be on delivering exceptional customer service. Your audience should not face any challenges in making reservations. If they are facing any problems with your customer service, you need to make sure that you and your team are addressing them right.
Alongside having great visual elements that help you attract your customers, you also need to make sure that you are delivering great customer service – which will help you build trust and make them come back for more.
Helps Build Emotional Connection with Your Audience
While building your brand, you need to take the much-needed steps to make your customers fall in love with your business. And while visual elements and delivering great customer service will help you with that, you need to have a solid brand story – that helps you build an emotional connection.
At the same time, you need to interact with your audience on social media platforms as well as other channels – where they feel comfortable.
Alongside this, successful brewery branding is about showing the humane side of your brand. Your customers don’t really want another one of those corporations mindlessly promoting their brewery brand on social media.
Instead, they want a brand that they can interact with and resonate with. And that’s what solid brewery branding will help you do. As you consistently do that, you’ll be building a long-lasting relationship with your audience – which is what one of your big marketing goals should be.
Helps Make a Great Impression
There’s no point in brewing the highest-quality beer with mediocre packaging. Worse – if your customers don’t like hanging out at your place, you’d face a hard time getting them to stick.
In the brewery business, as important as delivering exceptional service is, it’s equally important to make a great impression. And you can do this by:
- Focusing on your packaging
- Having a cool concept
- Focusing on your interior
- And more!
Successful brewery branding will help you focus on the tiniest of detail – which will further allow you to make a great impression and win over your customers.
Hire the #1 Brewery Branding Agency in Boise!
At redfox visual, we build brands that people can’t resist but fall in love with.
And we’ve been doing it for years.
If you run a local brewery in Boise and are looking forward to ramping up your marketing efforts, our experts would love nothing more than to help you out.
Allow our strategic brewery branding experts in Boise to help you out.
So, what are you waiting for?
Reach out to the #1 digital marketing agency in Boise today.
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