Wright Physical Therapy

Video Project for TV and Web

Wright Physical Therapy is a large physical therapy company with clinics located in Twin Falls, Jerome, Kimberly, Burley, Idaho Falls & Wendell Idaho. Their purpose is to enable you to live a life of joy by getting to the root cause of your pain, helping you get back to life again.

We were contacted by Wright Physical Therapy to produce a series of TV commercials for them. They had a very specific idea in mind for what they wanted – which we love, because it gives us the opportunity to creatively exceed our clients’ expectations.

We ended up producing 7 videos total for Wright PT. The 1st video was a high energy, fast paced, 30 second promotion to use for overall marketing purposes (TV, Web, Social Media, Email Marketing, etc). The 2nd and 3rd videos were a 30 second and 60 second “About Us” spot where we interviewed owner Bryan Wright and compiled a shot list using their office and patients. The remaining 4 videos were part of a series we produced titled “Back To Life” where we took actual patients and told their stories about how Wright PT helped them with their physical issues which helped them get “back to life” by discovering the root cause of their pain and taking action to solve it. These pieces resulted in 1 90 second spot featuring all 3 patient stories, and 3 30 second spots for the patient’s individual stories.

Wright Physical Therapy was blown away with the final result and immediately began discussions with us for the next project!