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BOSE

Social Media Product Advertisement

This is a speculative social media ad created for the BOSE SoundLink Color II portable bluetooth speaker. The speaker comes in three specific colors: black, blue, and red (our favorite, obviously). We wanted to show the product in the COOLEST way possible so the concept is basically “a hip-hop dancer busting some sick moves with smoke sticks” (that’s actually what’s written on the storyboard header…). We made sure to choose the right dancer with the right moves to showcase with the product and got a bunch of black, blue, and red smoke sticks for him to use to compliment his dance moves while advertising the three color options for the SoundLink II.

We shot this ad on a white soundstage and used lighting to create contrasting scenes of bright and dark and edited them together seamlessly with integrated shots of the product.