5 reasons why your business needs PPC advertising
PPC, or pay per click advertising, charges businesses only when they received clicks on their campaign. This model is seen on Google and is becoming one of the most important places to advertise.
Pay per click advertising offers quick results, and there are so many agencies out there that will manage your PPC campaigns for you, only for a small management fee.
If you are still are on the edge of incorporating PPC campaigns into your business model, follow along, and I promise I’ll convince you with five reasons why.
1. PPC contributes to your business goals
Whether you want to get more leads or more conversions, PPC campaigns help you achieve those goals faster than any other form of digital marketing. PPC can foster and nurture the middle of the funnel through advertising content downloads, newsletter signups, contest entries, and app downloads. PPC can support many parts of the sales funnel and the path your prospects take from awareness to becoming a customer.
2. Pay Per Click campaigns are easy to measure and track
When advertising through Google, Google Ads makes it easy to measure and track. Simply use the Google Ads tool in combination with Google Analytics.
You’ll see your campaign details, including impressions, clicks, and conversions. This is also something that your PPC agency and you will both have access to.
In other advertising and marketing channels, the picture isn’t always as straightforward as to where your budget is going.
When you send your PPC traffic to dedicated landing pages and track it to conversion using Google Analytics, you’ll know what is successful and what needs to be optimized. Clear, clean, and concise stats.
3. Quick results
Even if you’re just hearing about PPC today, you aren’t too late to the game. This isn’t the same as SEO that can take months to show results. You can start seeing results the day you start your campaign.
PPC campaigns also allow you to target those who are unaware of your brand. Most of the work is done within the PPC platform — from building the campaign, writing ads, and optimizing.
4. You’re in Control
You are ultimately in control. You make all the choices of how you reach potential customers. You are in control of your keywords, ad groups, campaigns, budget, and placements. You choose to target and how restrictive you want to be.
If you want to start small, Google allows for a lot of budget flexibility. You can set your ad budget and bids and choose what you’re willing to spend. You can make a higher budget one day and decide to change it the next day, with no restrictions. If one of your ads is doing poorly, you can delete it with no remorse or repercussion.
5. Incredible Targeting Options
In every advertisement, campaign testing is a vital point for your advertisement to reach its full potential. Google Ads makes testing easy.
By testing and trying out a mix, you can ensure that you’re getting as many impressions as possible while targeting your prospective customers.
Going back to the business goals conversation, you can also see what performs best, set expectations, and how much it costs per click and cost per acquisition to compare the different targeting methods with each other. Google Ads gives you options that will help determine how wide of a net you want to cast.
Considering all the benefits PPC offers, there’s little risk in testing it out because you are in control. PPC can help you learn things about your business that you didn’t know and how you should market and optimize your brand for your business’s future.