“Your brand is what others say about you
when you aren’t in the room.”
– Jeff Bezos
We don’t look up information online. We Google it.
We don’t book a cab. We Uber it.
We don’t ship packages. We FedEx them.
Brands like Google, Uber, FedEx, Facebook, Xerox are so powerful that they have replaced the widely used generic terms.
People love these brands – not because of these eye-catching logos or promising taglines. Yes, these factors do contribute towards a brand’s overall success. But some of the most successful brands deliver the best possible experience to their audience.
These are the brands that people trust. And when it comes to branding, trust and reputation are two of the most important elements. 81% of consumers have reported that they need to be able to trust a brand to purchase from it. So, the key to successful company growth is not just building a brand – just for the sake of it. Instead, it’s building a strong and authoritative brand – a brand that people can trust with their eyes closed.
For example, people don’t have to think twice while purchasing a product on Amazon. However, they’re scared of adding their credit card details on other out-of-nowhere eCommerce stores.
That’s because they trust Amazon to deliver their products and deliver a stellar experience, whereas the same is not the case with newly launched eCommerce stores on the world wide web.
Over 77% of B2B marketers have claimed strong branding to be the key to their company’s growth. When done right, your branding efforts can help you build long-lasting relationships, skyrocket your profit margin, and position your business as authoritative and credible.
To help you unlock the full force of branding in a much efficient manner, we’ve clearly explained the concept of brand and branding one by one.
Let’s have a look.
What is a Brand?
Imagine you’ve won a pair of shoes.
Now, you are presented two pairs of shoes right in front of you to choose from.
The catch is – both pairs look the same. Think of them as twins.
And the only difference is – one has been manufactured by Nike, whereas the other by a local shoe company in your neighborhood.
Which one will you choose?
My guess – you’ll go with the Nike pair.
In fact, 90% of our readers will choose Nike over any local shoe manufacturer. That’s not because Nike has an out-of-the-box logo and a simple yet popular tagline.
But the reason why 90% of our readers will choose Nike is that they trust Nike to deliver the highest-quality products and offer one of the most stellar experiences. From the shoe brand’s messaging to its superior quality products, some people claim Nike to be the best shoe brand ever.
Here are two paragraphs from an article I came across while trying to understand what makes Nike the very best. And the very first reason mentioned by the author – “I trust Nike.”
A brand is more than the product or service it offers. It’s the way a company, product, or individual (personal brand) is perceived by its audience. It’s a set of features that helps an organization differentiate itself from another.
Every brand has a name, logo, symbol, brand voice, tagline, design, and more. These elements are the visual aspect of any brand. But a strong brand can be defined as one that delivers a great experience to not only its customers but also prospects, social media followers, employees, and all the stakeholders involved.
What is Branding?
“Branding is the art of aligning what one wants people to think about his/her brand with what they actually do think. And vice-versa”
– Jay Baer
In simple words, branding is the systematic process of building a strong brand – which can be achieved by researching, developing, and finally applying a distinctive set of features to help your company stand out from the rest.
As we mentioned before, it’s about figuring out how to make your prospects and customers fall in love with your company. And the thing is – branding is a never-ending process. You can’t just build visual identities and a sales and marketing funnel and be done with it. Instead, it’s about delivering an outstanding customer experience at every stage of your customers’ journeys and building a brand that your audience can trust.
To build a memorable brand, you need to get into your audiences’ minds, understand their pain points and problems, produce a results-focused brand strategy, and execute it the smart way.
Branding will help you build trust, boost your reputation and position your business as authoritative and credible.
Developing your reputation isn’t an overnight venture. You’ll have to put your heart and soul and even more while building a strong and trustworthy brand.
That’s the only way you’ll build your brand’s perception in your target audience’s minds. And this involves:
- Business Partners
- And anyone and everyone who hears your brand’s name.
Depending on how you approach it, branding can make or break your business. And that’s the reason you need to do it right.
Some of the benefits of branding include:
- Helps a business stand out in an already saturated market
- Helps build trust
- Leads to customer loyalty
- Boosts retention rate
- Helps build a positive image – when done right.
- Allows businesses to make a positive impact
- Helps businesses build a clear roadmap to success
- Positions businesses as credible and authoritative.
At redfox visual, we build irresistible brands and help business owners share an emotion-provoking story with their audience. It doesn’t matter if you’re an existing brand based in Boise or a business looking forward to tapping into the power of branding – we’ll help you build a potent brand with our world-class branding experts by your side.
Don’t wait around!
And don’t forget to explore our blog section enriched with world-class content pieces focused on helping businesses break through the noise:
- Empower Your Business with Social Media Marketing. Know the Ins & Outs
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