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4 Simple Ways to Improve Your SEO

SEO, also known as search engine optimization, can be a foreign topic for a lot of people. If you want some basic SEO knowledge and learn about its benefits for your website, you can refer back to an earlier post about the topic.

 

But the reason you are here is that you are trying to wrap your brain around on all the factors that can influence your website’s SEO. 

 

When I learned these simple ways of fixing SEO, I was astonished at how easy it was.

 

If you want to make your life and your SEO a lot better, follow along.

1. Add more images to your content, but while you’re at it, add some alternative text to your images as well.

 

Images are a great way to incorporate your keywords. When you don’t want to stuff your content with your keywords, using an alternative text is a great way to target keywords without making it obvious. 

 

Let’s say Susie has a bakery in Idaho and wants her bakery to show up on the first page of the search results. She has a large variety of delicious baked goods and doesn’t understand why most of her traffic is coming from her social media platforms and not organically.

 

Susie needs to make sure that her images have alternative text.

 

What the heck is alternative text?

 

Alternative text or alternative tags provide context to search engine crawlers to index your site’s images properly. These crawlers can’t see the image so having the alt text helps them identify what the picture is. With that being said, you want to be overly descriptive and make sure to sneak in keywords. 

 

So back to Susie. She has so many cake images on her gallery webpage: chocolate fudge, carrot cake, red velvet, vanilla, you name it, she has it. She now needs to go through and incorporate some alternative text for each image. Like I mentioned before, she is a bakery in Idaho. Let’s say Boise, Idaho, and the name of the bakery is Crazy Cake Lady Bakery. When naming her pictures, she should include that.

 

Here are some examples of the alt text she should be using when describing her images. 

 

Her image of a chocolate fudge cake:

alt text= “5-layer chocolate fudge cake from Crazy Cake Lady Bakery Boise Idaho”

 

Red velvet cake:

alt text= “carrot cake with creme cheese frosting from Crazy Cake Lady Bakery Boise Idaho”

 

Are you catching on?

 

How the heck do you insert the alt text? Is it in the website’s code? 

 

Yes, it is in the website’s HTML, but there is an easier way to insert it.

 

On WordPress, you can insert it as soon as you add an image or go to your website gallery (on the back end of the site) and find the image you want to add the alt text to (check out the image below).

 

Alternative Text example for blog post about improving your SEO

2. Title tags and meta descriptions are always forgotten.

 

I know it seems like I am speaking nonsense, but as a frequent “Googler,” you see title tags and meta descriptions every day.

 

Title Tag and Meta Description example for blog post about improving your SEO

 

See, I told you.

 

Not only is a catchy title tag and meta description going to improve your click-through-rate, but it is also another opportunity to target your keywords.

 

Let’s say you are a physical therapist, and your page is about “sports injuries.” You want your title tag and meta description to have “sports injury” in them to rank higher on the search results. Ensure you target a keyword and clarify to the user why they should click on your link. A good call to action is also a plus. 

3. Making sure you have a Heading 1, Heading 2, and Heading 3 title tags.

These are a must-have. But make sure you are only using one “heading 1” tag per web page, or you’ll throw off the crawler because the “heading 1” tells the user and the search engines what your web page is about. By making sure every page has an H1 tag, you are already ranking higher in SEO. H2 supports H1 and H3 supports H2.

 

Here is an example because I know some of you, like me, are visual learners.

 

H1: Boise Physical therapy

  • H2: Our Physical therapists
    • H3: Doctor (name)
    • H3: Doctor . . .
    • H3: Doctor . . .
  • H2: Our services
    • H3: Sports injury
    • H3: Aquatic therapy
    • H3: etc.

The heading tags are also an excellent place to put your keyword variations. If it is difficult or doesn’t make sense to have your H1, H2, and H3 tags have a keyword, at least put it in your H1 tag.

4. Keyword rich permalinks

Permalink example for blog post about improving your SEO

A permalink is the web address used to link to your content. The URL to each post should be permanent and never change; that’s why it’s called a permalink. As you read this blog, look up at the URL of this page, it says redfoxvisual.com/impove-your-seo. That is this page’s permalink.

When creating a permalink, you need to make it simple enough for people to type and remember. Not only should you make your links simple for people to remember, but you should also make sure, once again, to include a keyword in your permalink. Like the link to this blog, I’m writing about SEO, so I want to make sure that my long-tail keyword “improve your SEO” is in my H1, permalink, title tag, and meta description. And bingo bango, I have optimized the SEO for this blog post. I also made sure not to use the full title because I wanted it to be simple enough for people to remember, relevant to the page’s content, and still targeting my keyword.

Summary

There you have it 4 simple ways to improve your SEO. These are some quick fixes but remember; you won’t be seeing any improvement right away. SEO takes time and patience. I promise you if you continue optimizing your site, you will slowly see the benefits start to trickle in.

Anyways, I hope you learned something. What should I write about next week? Let me know in the comments.

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Courtney Reiber