Make Your Web Design a Priority
It’s 2020; you should be making your web design a priority.
94% of first impressions relate to a website’s design.
There is a lot more than just pretty colors and content. In a professional context, you should want your brand to stand out. This is where custom web design really shines.
Having a custom web design can transform your business and the way people see you online. Follow along to learn more about the importance of web design in a competitive marketplace and how a good design can make or break your business.
A good website helps develop your brand.
The way your website is presented represents your brand. You want your website design to be able to attract your target demographic.
You first want to focus on making your website look professional, and creating content comes second. The user experience should always be on the top of your list because you want people to want to stay on your website. Sometimes a simple website isn’t going to cut it, especially in today’s competitive market. Creating a custom website allows you to establish a strong brand that will ensure your website checks all the boxes.
It aids your search engine optimization (SEO) strategy.
When developing your website, you need to make sure that creating web design elements that are not only user friendly but also SEO-friendly. You want to put in place elements that will influence how you publish content on your website, which affects how search engines crawl and index your website.
Your web development process should make sure that SEO elements are put in place, or you’ll have to, later on, re-design your entire website because you aren’t ranking on Google.
The best way to ensure proper web design practices is to partner up with a web agency that knows what they’re doing.
Custom website design creates consistency.
People remember your business through the design choices you make for your website. You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will look unprofessional and confuse users about your brand.
If your website is not consistent, people are more likely to bounce from your site to one that looks more put together, by building consistency, you lower bounce rate and familiarize users with your business.
Your competitors are already a step ahead.
This should be at the top of this list: Your competitors are already doing it. If you want to remain a strong competitor, you must use web design for your site.
You want your website to stand out from your competition. If you have an old, outdated, and low-quality website, your competitors will outrank you. Their well-designed website will perform better than your website because it has all the website elements that you don’t have.
When you’re competing with other businesses, you generally have the same services and products. Your website’s design is an opportunity for you to set your business apart from the competition.
A good website is more than just its design and layout. Still, it’s the ability to represent its brand, aid in search engine optimization, create consistency, and even out the playing field with your competitors. Developing a website with each of these elements isn’t for the faint of heart but over time it will benefit your business.
Tune in next week for some more web design tips.