It’s that time of the year again. We hope you had a blast on Thanksgiving & Cyber Monday. Despite the Covid-19 pandemic still looming upon us, we’ve never let anything, and I must say literally anything, drag our holiday spirit down.
According to a recent Adobe report, online sales over holidays are on track to hit the $200B mark this year.
We live in exciting times. And it doesn’t matter what your business model is, the holiday season is the time of the year when you can drive maximum sales and generate higher profits by implementing the right set of digital marketing strategies systematically.
Throughout this blog post, we’ll be discussing three such results-driven digital marketing hacks that’ll help you maximize your sales and generate higher profits.
Let’s dive straight into them.
3 Digital Marketing Strategies Businesses Can Implement to Maximize Their Sales During Christmas
Following are the three proven Christmas digital marketing strategies businesses should consider:
- Roll Out Christmas-Themed Emails (Promotional & Informative)
- Run Strategic Christmas-Themed Ads
- Generate Buzz with Social Media Marketing
Let’s touch on each of these one by one.
Roll Out Christmas-Themed Emails (Promotional & Informative)
The holiday season is the time of the year when people are on the lookout for exciting mind-blowing deals that they can get their hands on straight away. And no matter how impressive and irresistible your offer is, you need to make sure that you are reaching out to the right people with the right message at the right time.
If you haven’t tapped into email marketing before, my guess is that you do not have an email list at all. In that case, we’d advise you to avoid email marketing for now since we’re just a few days away from Christmas.
But if you have a built-up list, rolling out both promotional and informative Christmas-Themed emails will help you attract more traffic and maximize your sales during Christmas.
So let’s say you are planning to run a 10-Days Christmas sale and want to get the message out. There’s no better way to do it than by rolling out promotional emails. Build a strategic email marketing campaign – with an engaging copy and strategic message as well as design that leaves your subscribers with no other choice but to click through and head over to your website.
Here’s a short and sweet example of a Christmas promotional email:
At the same time, it’s important to note that different people on your list may be at different stages of their buyers’ journeys. Some may be first-time visitors, whereas, on the other hand, some may be with an active session of more than 5 minutes. Some may have abandoned their carts.
If you run a service-based business, some of your prospects may have just heard about you. Some may have booked a strategy call yet never shown up. There may also be others that may have purchased from you previously and you’d like to retain them during Christmas.
The possibilities are endless. Depending on where your prospects or customers are in their buyers’ journeys, we’d advise you to roll out different strategic promotional emails and put the right ones in front of the right people, depending on their website activity. However, while crafting these, make sure that they perfectly reflect the Christmas vibe and help you maximize your sales during Christmas.
On the other hand, we’re a few days away from Christmas, unless you are reading it during Christmas or after that. And if you are planning to run a Christmas sale on 25th or New Year’s sale after that, you can start setting the stage and building hype by sending value-packed Christmas-themed email newsletters – with actions and valuable insights for your target audience.
For example, if your target audience is leather bag buyers, then you can roll out daily or weekly Christmas-themed email newsletters around:
- 5 Leather Handbag Trends This Christmas
- 5 Reasons You Should Buy a Leather Bag This Christmas
- Or something similar!
This will help you boost engagement, spike consumer interest, and promote your upcoming Christmas sale strategically. It’s one of our favorite Christmas digital marketing hacks – and has helped us drive incredible results.
Run Strategic Christmas-Themed Ads
As we mentioned before, people are already willing to spend their top dollars on Christmas. But if you want to maximize your sales, you need to put your business in front of your audience.
Strategically building and implementing paid ad campaigns (Google, Facebook, LinkedIn) to promote your offer can help you drive a huge chunk of traffic towards your website. But while crafting these ads, we’d advise you to ensure that you set the target audience right. Otherwise, you may either not be able to attract people or at all or end up wasting your precious dollars on attracting people who aren’t even your potential customers.
But it’s important to note that many of your competitors will be running Christmas-themed paid ad campaigns during Christmas, which will drive the cost-per-click (CPC) high. And if you are tight on budget, it’s not a good idea to compete for generic keywords. Instead, we’d advise you to dig keywords with high-volume and low CPC. At the same time, you can also target Christmas keywords like “leather bags Christmas sale” or something relevant – but make sure the CPC is low, otherwise, you may end up exhausting your budget.
A good idea is to allocate a certain amount, out of your advertising budget, to promote your offer even after Christmas and New Year – somewhere around January 3rd or 7th.
That’s when your competitors will start running their ads. This will in turn bring the CPC down and help you take advantage of the post-Christmas excitement and buzz.
Here’s a great example:
Also, if you are running strategic Christmas paid ad campaigns, make sure that the destination you’re driving your traffic to helps you bring your audience down the marketing funnel. You may build a dedicated landing page with a tool like Leadpages or Instapage. And while having a great design is critical, make sure that you are putting the right messaging in front of your audience effectively that makes them get their credit card out and purchase your product(s) straight away. If you run a service-based business, the desired action would probably be to get them to book a strategy call with you.
Again – endless possibilities.
Generate Buzz with Social Media Marketing
We live in a world of 7.89 billion people, of which 4.55 billion (57.6% of global population) are active social media users. Across different social media channels, you’ll find people sharing images of their fancy decorations and Christmas spirit.
Over 28% of shoppers have reported that they plan to use social media platforms to purchase holiday products.
This means – not only do businesses need to roll out strategic emails and run highly-converting paid ad campaigns but at the same time, they should focus on their social media marketing efforts as well.
But here, I am not just talking about publishing value-driven posts to slowly yet steadily build your social media following. Additionally, you can:
Tap into the Christmas Spirit to Make Your Social Media Profile Look Attractive
Host Christmas Giveaway to Spike Interest
Create a Hashtag Campaign (Branded & Non-Branded)
Leverage the Holiday Spirit to Drive Sales This Christmas
We’re all about helping businesses break through the noise and establish a strong online presence. We love helping businesses hit their KPIs. And with Christmas upon us (I really hope you are not reading this during Christmas or after), it’s a perfect opportunity for businesses to maximize their sales with strategic paid ads, email marketing and social media marketing campaigns.
At redfox visual, our team would love nothing more than helping businesses based in Idaho ace their digital marketing efforts. And if you are planning to level up your marketing yet couldn’t find a reliable digital marketing agency who can deliver results, feel free to check out our blog post:
So, what are you waiting for?