You’ll have not more than five seconds to catch your website visitors’ attention. The moment they land on your website – you need to create an outstanding impression.
From your website’s layout to its performance to the color combinations, every single web design element should contribute towards delivering a terrific customer experience.
85% of consumers claim “color” to be a significant driving factor that influences their purchasing decisions.
Brands like Coca-Cola, Dell, Nike, and many more out there have their own distinctive color scheme.
Colors help brands:
- Build trust
- Provide warmth
- Make their consumers feel comfortable.
Most importantly, color can help brands increase their recognition by about 80%.
You can’t select a completely random color scheme and expect it to be a grand success.
Instead, it’s critical to choose the right one that’s naturally geared towards your target audience.
And if you do that, you’ll have already won 50% of your battle.
This blog post lists out four tips you should consider while selecting your website color scheme.
Let’s dive in.
4 Tips You Should Consider While Selecting
a Perfect Website Color Scheme
Here’s the list:
- Familiarize Yourself with the Color Psychology Basics
- Reevaluate Your Target Demographic
- Mix Color Combinations
- Keep it Simple
Let’s look at each one of these tips.
Familiarize Yourself with the Color Psychology Basics
Color psychology plays a critical role in marketing.
Color associations are incredibly powerful. Colors can influence 90% of our initial impression. We develop color associations when we are infants.
Some are cultural, whereas others are fairly universal.
For example, we associate green with the nature and leaves. Similarly, we associate yellow with the sun. Colors can majorly affect our emotions. For example, different colors represent different things.
For example, black represents power, mystery, death, and sophistication. Red represents romance, danger, passion, love, energy.
Here’s a visual overview for you:
So, before you choose a website color scheme, you should consider familiarizing yourself with the color psychology basics.
Reevaluate Your Target Demographic
Now, you should think about your target demographic. This shouldn’t necessarily involve a single group of your target demographic. There can be multiple. But, while doing so, think about your overall target demographic.
But if you aren’t familiar who your prospects or customers are, read our blog post on how to identify your target audience.
Based on your target demographic, understand the emotions you want to arouse.
Fast Company has done an outstanding job at explaining the different emotions invoked by different colors.
For example, blue represents calmness and serenity. And if your target audience comprises only men, then this might be one of the colors you should choose.
Consider your audience’s emotions and personality. Also, take into account what your brand represents.
For example, if you own a natural herbs brand, then the color green will help you create a significant impact. That’s because it’s associated with health and nature.
Based on the above factors, choose the right color that’ll help you invoke those emotions.
Mix Color Combinations
Don’t ever rely on a single color. A good website design is a mixture of different color combinations – colors that go well with each other and target your audience’s emotions.
Some colors combinations work well. Whereas some don’t. So, it’s essential to select the right colors for your palette.
Following are the five main color combinations:
- Complementary: A color combination of warm color and cool color. For example, green and red.
- Split Complementary: Combination of base color and two adjacent colors that complement the base color.
- Triads & Tetradic: Colors with similar relationships.
- Analogous: Colors next to one other on the color wheel.
- Monochromatic: Variations of the same colors.
Think of them as tools. These color combinations work well together and can help you create an engaging and powerful color scheme.
Keep it Simple
Complicating your color scheme won’t help. Keep it simple. This will help you make sure that different colors in your color scheme are unified and tie together. On top of this, your website visitors won’t find it hard to process everything.
Overcomplicating will just confuse your users. Ensure that your color scheme is consistent throughout your website.
Choose Your Website Color Scheme Today!
The biggest mistake most marketers make is randomly selecting their website color scheme without even having a plan. Consider your target audience demographic, your product/service, and what your brand represents.
Understand how different colors influence your target demographic. Mix good color combinations.
And if you need any help, redfox visual website design experts would love to help you out.
So, what are you waiting for?
Contact the #1 Boise website design agency today.
Reach out to us today!