Video marketing is continuing to grow in popularity and importance. Today, video is the preferred way people choose to consume content. 72% of people prefer video over text when learning about a new service or product. Not only that, but video resonates better. Viewers are 95% more likely to remember something after watching a video, compared to …
As the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control? …
Welcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc. …
Apple uses a 4 minute film to advertise its new product. Read More »
