Video

Tips for Hiring the Right Video Production Team

Video marketing is continuing to grow in popularity and importance. Today, video is the preferred way people choose to consume content. 72% of people prefer video over text when learning about a new service or product. Not only that, but video resonates better. Viewers are 95% more likely to remember something after watching a video, compared to …

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Apple uses a 4 minute film to advertise its new product.

Welcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc. …

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