“Stopping advertising to save money is like stopping a watch to save time.” – Henry Ford According to Statista, the global digital advertising spending in 2020 stood at $332.8 billion and has been predicted to cross the $389 billion mark by the end of 2021. With an ever-increasing number of businesses spending their top dollars …
“A website without SEO is similar to a car with no gas.” – Paul Cookson According to Internet Live Stats, Google processes nearly 40,000 search queries each second on average. This sums up to 3.5 billion search queries every single day and 1.2 trillion each year. While Google is the leading search engine worldwide, it’s …
“Tactics without strategy is the noise before defeat.” – Sun Tzu Running digital marketing campaigns without a digital marketing strategy in place is like attending your final-year university exams unprepared. You know you’ll fail but still, hope for the best. More than 50% of businesses don’t have a marketing strategy in place. And that’s the …
“Digital transformation is a journey without an end. However, it does have a beginning. And the time to act is now. Together, we need to zero in on customer’s business needs and put digital innovation to work for solving their problems out there in the real world.” – Yan Lida An IDC research piece indicates …
5 Clear Reasons Digital Marketing is Essential for Every Business in 2021 Read More »
“The Internet is rapidly becoming the town square for the global village of tomorrow.” – Bill Gates Data fetched from the Digital 2021 Global Report indicates a massive 7.3% surge in the number of Internet users worldwide. 59.5% of the world population have access to the Internet, and as a result of rapid advancements in …
5 Digital Marketing Trends You Should Look Forward to in 2021 Read More »
As the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control? …
Welcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc. …
Apple uses a 4 minute film to advertise its new product. Read More »
