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Women in Advertising

By Courtney Reiber | August 28, 2020 |

I remember I was sitting in my marketing class this last year, the teacher asked, “Has there been advertising campaigns that have stuck out to you?”   I raised my hand. She called on me.   “The tide commercials,” I answered.    “Why?” she asked.   “Because their shift of using fathers cleaning laundry rather…

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Influencer

The Power of Influence

By Courtney Reiber | August 21, 2020 |

This week, I’m taking a different route to talk about something that is on everyone’s mind: “influencers.” There are so many different types of influencers; health, gaming, makeup, food, literally any niche. You can find most influencers on Instagram and YouTube, but they are also seeping their way onto Tik Tok.  Influencers are a hefty…

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Instagram

What The Heck Do I Post On Instagram

By Courtney Reiber | August 7, 2020 |

Instagram is tricky; let me tell you. I am fortunate because, well, I was born in the digital age. I had a smartphone in my hand at the age of 14; downloadable music, mirror selfies, Youtube makeup tutorials, you know all that jazz. So, as you can tell, I was born to be an Instagram…

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Who Has Creative Control?

By Josh Cremer | November 24, 2018 |

As the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control?…

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Apple uses a 4 minute film to advertise its new product.

By Josh Cremer | March 18, 2018 |

Welcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc.…

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