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Digital Marketer analyzing stats from a digital marketing campaign

A Step-By-Step Guide to Developing a Winning Digital Marketing Strategy for Your Business

“Tactics without strategy is the noise before defeat.” – Sun Tzu Running digital marketing campaigns without a digital marketing strategy in place is like attending your final-year university exams unprepared. You know you’ll fail but still, hope for the best. More than 50% of businesses don’t have a marketing strategy in place. And that’s the …

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Digital Marketing Specialists coming up with a strategy for a client

5 Clear Reasons Digital Marketing is Essential for Every Business in 2021

“Digital transformation is a journey without an end. However, it does have a beginning. And the time to act is now. Together, we need to zero in on customer’s business needs and put digital innovation to work for solving their problems out there in the real world.” – Yan Lida An IDC research piece indicates …

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Digital marketing firm with stats from a client

5 Digital Marketing Trends You Should Look Forward to in 2021

“The Internet is rapidly becoming the town square for the global village of tomorrow.” – Bill Gates Data fetched from the Digital 2021 Global Report indicates a massive 7.3% surge in the number of Internet users worldwide. 59.5% of the world population have access to the Internet, and as a result of rapid advancements in …

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Apple uses a 4 minute film to advertise its new product.

Welcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc. …

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