REDFOX VISUAL BLOG
Stay informed about
This last week I asked followers to match the tagline to the company. Which, of course, was a super easy task. After our multiple-choice quiz, I then asked followers s if they think that taglines are essential, and 89% thought they were, while 11% disagreed. I was one of those people who disagreed. Before you…
Read MoreEveryone has seen a TV commercial that has impacted them in some way, shape, or form. Either it made you cry, laugh out loud, throw something at the screen, or left you humming a jingle all day. I am not saying the commercials that I am about to show you are good, bad,…
Read MoreAs you have probably heard by now, Netflix recently released a documentary, The Social Dilemma. Before watching the film, I was convinced I already knew what they were going to say. Studying advertising in college and working as a marketer for REDFOX VISUAL, I thought I heard it all. But this film hit harder than…
Read MoreI remember I was sitting in my marketing class this last year, the teacher asked, “Has there been advertising campaigns that have stuck out to you?” I raised my hand. She called on me. “The tide commercials,” I answered. “Why?” she asked. “Because their shift of using fathers cleaning laundry rather…
Read MoreThis week, I’m taking a different route to talk about something that is on everyone’s mind: “influencers.” There are so many different types of influencers; health, gaming, makeup, food, literally any niche. You can find most influencers on Instagram and YouTube, but they are also seeping their way onto Tik Tok. Influencers are a hefty…
Read MoreInstagram is tricky; let me tell you. I am fortunate because, well, I was born in the digital age. I had a smartphone in my hand at the age of 14; downloadable music, mirror selfies, Youtube makeup tutorials, you know all that jazz. So, as you can tell, I was born to be an Instagram…
Read MoreAs the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control?…
Read MoreWelcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc.…
Read More