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The Difference Between Slogans and Taglines

By Courtney Reiber | January 15, 2021 |

This last week I asked followers to match the tagline to the company. Which, of course, was a super easy task. After our multiple-choice quiz, I then asked followers s if they think that taglines are essential, and 89% thought they were, while 11% disagreed.  I was one of those people who disagreed. Before you…

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The Most Memorable TV Commercials

By Courtney Reiber | October 23, 2020 |

Everyone has seen a TV commercial that has impacted them in some way, shape, or form.    Either it made you cry, laugh out loud, throw something at the screen, or left you humming a jingle all day.    I am not saying the commercials that I am about to show you are good, bad,…

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Is There Really a “Social Dilemma”

By Courtney Reiber | October 9, 2020 |

As you have probably heard by now, Netflix recently released a documentary, The Social Dilemma. Before watching the film, I was convinced I already knew what they were going to say. Studying advertising in college and working as a marketer for REDFOX VISUAL, I thought I heard it all. But this film hit harder than…

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Women in Advertising

By Courtney Reiber | August 28, 2020 |

I remember I was sitting in my marketing class this last year, the teacher asked, “Has there been advertising campaigns that have stuck out to you?”   I raised my hand. She called on me.   “The tide commercials,” I answered.    “Why?” she asked.   “Because their shift of using fathers cleaning laundry rather…

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The Power of Influence

By Courtney Reiber | August 21, 2020 |

This week, I’m taking a different route to talk about something that is on everyone’s mind: “influencers.” There are so many different types of influencers; health, gaming, makeup, food, literally any niche. You can find most influencers on Instagram and YouTube, but they are also seeping their way onto Tik Tok.  Influencers are a hefty…

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What The Heck Do I Post On Instagram

By Courtney Reiber | August 7, 2020 |

Instagram is tricky; let me tell you. I am fortunate because, well, I was born in the digital age. I had a smartphone in my hand at the age of 14; downloadable music, mirror selfies, Youtube makeup tutorials, you know all that jazz. So, as you can tell, I was born to be an Instagram…

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Who Has Creative Control?

By Josh Cremer | November 24, 2018 |

As the client: Do you retain complete creative control? Do you call all the shots (literally)? Are you the boss? You are paying for the video right? As the production company: Do you give creative control to the client? They are paying you, of course, so they’re the boss right? Do you retain creative control?…

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Apple uses a 4 minute film to advertise its new product.

By Josh Cremer | March 18, 2018 |

Welcome Home – An Apple Film by Spike Jonze You’ve likely seen the new video Apple released for the launch of their new product; the “HomePod”. It’s really a short film in all aspects of the term. The story follows a young woman broodingly making her way home on the subway, through the rain, etc.…

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