MoneyFit.

A brand and website refresh for the nation’s largest non-profit financial education platform.

Over 500,000+ People Served.

A Global Leader in Credit Counseling.

+$2 Billion Annual in Debt Reduced.

Overview.

Money Fit provides debt relief for credit card debt, medical bills, accounts in collections, and other unsecured debt across the United States. Their free financial education courses have been completed worldwide, helping thousands of people escape debt and manage their money.

Services Performed.

Brand Strategy
Market Consulting
Brand Positioning
Target Analysis
Website Design
Custom Code
SEO

Client's Needs.

Money Fit came to us with a gigantic website on Squarespace. Years earlier, the website started small, but as it grew (over 1,500 pages), Squarespace’s limited capabilities became detrimental to their online growth. Their website was slow, web visitors were getting frustrated, and despite a large amount of traffic, conversions were low.

The Solution.

We modernized their brand, softened their persona, and created a comfortable online experience for individuals struggling with debt. By building their website on WordPress, we were able to increase their site size AND site speed (rated 98 on PageSpeed Insights) while maintaining their SEO.

“They took on a massive project for me and although we have some hiccups here and there due to the overall size and scope of the site, they’ve been responsive to our needs and it’s quite appreciated! Important site metrics like speed have improved tremendously and the design is so much more modern and clean. If you’re in the Boise market, hire local. If you’re not, hire them anyways, you won’t regret it.”