Lyft wanted to position themselves as current and trending, so they decided to commission this short YouTube bumper ad right after Tesla announced the release of their cybertruck. Its purpose was to encourage consumers to download the Lyft app. The video’s length was specifically six seconds to make it unskippable on YouTube, so viewers would watch the entire video.
Let's Get to Work.
You already have what it takes to be great.
We can help you unlock your revenue goals to propel your business further.