Lyft.
A bumper ad for your favorite rideshare service (besides Uber).
$14+ Billion Net Worth.
$3+ Million in Annual Revenue.
In 640+ US Cities.
Overview.
Lyft wanted to position themselves as current and trending, so they decided to commission this short YouTube bumper ad right after Tesla announced the release of their cybertruck. Its purpose was to encourage consumers to download the Lyft app. The video’s length was specifically six seconds to make it unskippable on YouTube, so viewers would watch the entire video.
Services Performed.
- Market Research
- Video Production
- Brand Positioning
- Illustration
- Animation
- Sound Design
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