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5 Tools You Can Use to Produce Visually Appealing Animated Marketing Videos

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These days, people spend more than 100 minutes every single day watching online videos. And by 2022, online videos have been predicted to make up more than about 82% of the overall consumer internet traffic. 

Nearly 86% of consumers have claimed that they want to see more video content from brands they love interacting with. Upon incorporating video into your website, your business will be 53x more likely to be discovered on search engines. 

With video marketing standing tall as one of the most profitable and versatile digital marketing strategies, you can spice up your campaigns by utilizing animated marketing videos to describe your products or services. Also, you can utilize animated marketing videos to explain complex topics in a simplified manner.

Animated videos are fun to watch. Using animated marketing videos will help you build an emotional connection with your audience. Also, you’ll be showcasing your brand’s unique perspective and personality. Some of the most popular animated marketing video campaigns include:

Don’t worry if you don’t have any animation experience. In today’s digital era, producing high-quality animated videos is a piece of cake – it’s as simple as dragging and dropping different elements onto a page. This blog post lists down the five tools you can use to produce visually appealing animated marketing videos to ace your video marketing efforts.

Let’s have a look. 

5 Tools You Can Use to Produce High-Grade,
Visually Appealing Animated Marketing Videos

Following are the five tools our experts at redfox visual use to produce high-grade animated marketing videos:

Let’s look at each of these tools one at a time.

Moovly

We love Moovly. And the reason why we’ve placed it at the top of our list is that it’s cloud-based, and you won’t have to download or install any software to get started. All you will ever need is a good internet connection and a working web browser. That’s all there is. And the reason why we love this tool is that it doesn’t limit the users to one or a few styles. Depending on your needs, you can choose any style you prefer – from doodle to cartoon style – it’s completely up to you.

Moovly is packed with more than a million media assets readily available for use, including motion graphics, stock videos, photos and illustrations, sound effects, and more. You can use this tool to produce an animated video, ads, banners, YouTube intro, engaging explainer videos, and just about anything you desire in the animated space.

Powtoon

With Powtoon, you can produce captivating and engaging explainer animated videos for your business. Powtoon is another web-based application that you can use to produce interactive and engaging animated marketing videos. It offers different animation styles like infographics, whiteboards, and cartoons. Whether you want to use it for IT, HR, marketing, or training, you can create high-grade animated videos to grab your audience’s attention. This platform offers various licenses, including a business, a pro, and a limited free license.

What distinguishes Powtoon from its competitors is the platform’s ability to choose between animation and presentation mode. Packed with a rich media library, a clean interface, and tons of exciting features, this tool may be the only thing you will ever need to produce top-grade animated marketing videos.

Wideo

With Wideo, you can produce animated marketing videos and presentations within minutes. The platform will allow you to create, edit and share animated marketing videos in an efficient manner. With more than 80 ready-to-edit templates, you can kickstart your animated video production journey in no time. These templates are highly customizable, and depending on your needs, you can use the drag and drop functionality to create professional-looking animated videos for your business.

Wideo is one of the most popular animated video creation platforms available on the world wide web. Not only does it allow businesses to produce videos, but you can also create presentations. One of the downsides of this platform is that you can produce animated marketing videos of up to 30 seconds long for free. Even a single second above that, you’ll need to upgrade to a paid license. 

Explee

Another cloud-based video production software, Explee is a perfect tool for producing visual and dynamic whiteboard-style animations. It’s simple to use and can help you create powerful, engaging, and direct video presentations easily. So, if you are planning to produce whiteboard animations, it’s time to equip this tool in your arsenal.

It’s a perfect tool for animators who don’t care much about design quality and variation and instead are focused on getting their hands on professional-looking whiteboard animations as quickly as possible. 

Blender

And finally, there’s Blender. It’s a free and open-source 3D creation suite that supports the complete 3D pipeline:

  • Modeling
  • Rigging
  • Animation
  • Rendering
  • Simulation
  • Video Editing
  • Compositing & Motion Tracking
  • 2D Animation Pipeline
  • Grease Pencil
  • VFX
  • And so much more!

The platform is packed with dozens of exciting features that’ll sweep you off your feet. You can get ultra-realistic attractive rendering from the cycle render engine. Blender’s high-end modeling tools will help you in modeling and sculpting. This program is packed with so many features that you can do so much under one roof. However, the first time you’ll open this platform, you’ll find it extremely discomforting. Trust me – with these many features packed in – it may get confusing. There’s a bit of a learning curve, and with a bit of practice, you can master this tool within no time.

But believe me – once you get the hang of it – you’ll be on your way to producing world-class animated marketing videos for your business and much more.

Produce High-Grade Animated Marketing Videos Today!

At redfox visual, we personally use the tools we’ve mentioned in this blog post for producing high-grade animated marketing videos for our clients. And trust me – our video marketing team has helped dozens of businesses based in Boise engage their target audience and skyrocket their sales, all thanks to our strategically planned animated marketing video campaigns.

Wondering how to make animated marketing videos all by yourself?

You don’t have to. Reach out to the #1 animated video production agency in Boise today.

Also, feel free to explore our blog section with related blog posts:

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