Video marketing helps boost conversion rates, brings a great return on investment, brings an edge to your email campaigns, brings credibility and trust to your work, and encourages social shares. About 60% of businesses utilize video as a marketing tool. Nearly 51% of marketers have claimed video marketing to have delivered them the highest ROI. Of this number, more than 99% of the marketers have reported that they will continue using video to empower their marketing efforts. Tap into this powerful tool with your local video production experts, redfox visual, or read more below.
“We live in a world where one good
video can lead to a massive social following.”
– Mike Henry
With video marketing on the rise, ad spending in the video marketing segment has been predicted to cross the $45.5 billion mark by 2025. That’s 5.05% Y-O-Y growth between now and 2025.
That being said, if you wish to produce highly targeted marketing campaigns, attract a huge chunk of your prospects to your website and engage them, now’s the time to tap into the power of video marketing.
This blog post lists out the five major reasons businesses should unlock the full force of video marketing in 2021.
Why Should You Incorporate Video Marketing
into Your Existing Marketing Strategy in 2021?
Let’s look at the reasons why you can’t miss out on video marketing:
- Helps Boost Conversions Rate & Sales
- Increases ROI
- Levels Up Your Email Marketing Campaigns
- Helps Build Trust & Credibility
- Encourages Social Shares
Helps Boost Conversion Rate & Sales
Our human brains have been hotwired to respond to visual content in a positive manner. I don’t remember the last time when I didn’t watch a YouTube video within an hour of waking up. Similarly, 27.2% of internet users consume 10+ hours of video content each week.
Incorporating video into your existing landing pages can skyrocket your conversion rate by 80%. 74% of people purchased a product or service after watching the brand’s explainer video.
Videos can directly lead to sales and boost conversion rates. That’s because visual content heavily influences our purchasing behavior. Videos can help you convey the right emotions in front of the right people at the right time.
51% of marketers claim video marketing has delivered them the highest ROI. That’s the reason businesses are spending millions of dollars to create high-quality videos for their marketing campaigns.
And the best part? You don’t need high-tech equipment to shoot videos anymore. You can capture pretty decent videos using your smartphone as well.
So, now you can produce high-quality videos at an extremely low cost. With lower production costs and high-impact, video marketing is claimed to be the “An Angel in Disguise” by industry experts.
Level Up Your Email Marketing Campaigns
Some people claim email marketing to be dead. But that’s not true. If you want your email marketing campaigns to be a blast, you need to plan them right.
Adding a video to your email marketing campaign can boost your click-through rate by 300%. Also, it can lower your unsubscribe rate by nearly 75%. Emails with a video have been found to reportedly have a 96% higher CTR than the ones without one.
In short, you can level up your email marketing campaigns with the help of videos.
Helps Build Trust & Credibility
“Trust is a good business practice.”
– Jim Blasingame
More than 1.8 billion sites exist on the internet. Literally, anyone can kickstart their online operations. Even the businesses offering low-quality products can claim their products to be of the highest quality on their websites.
But, if you truly want to build a long-lasting relationship with your clients/customers, you need to focus on building trust and credibility. Your consumers should be easily able to purchase your product(s) or service(s) with their blindfolds on.
So, if you want to build a rock-solid foundation, you need to engage your readers and ignite their emotions. And there’s no better way to ignite emotions other than video marketing.
People love watching videos. Your audience is already consuming thousands of hours of video content every single day. With the help of videos, you can put your face in front of them. Human-to-human interactions are crucial. And video marketing perfectly helps you balance your marketing efforts with the ability to add a human touch.
Encourages Social Shares
People love sharing good content with their friends and family members. They’d share a video over an E-Book any given day. 92% of smartphone video consumers share videos with their loved ones.
By incorporating videos into your existing marketing strategy, you can encourage social shares and reach out to a higher number of your potential customers.
Build Your Video Marketing Strategy Today!
Video, in my personal opinion, is the most dominant form of online content. People consume millions of hours of video content every single day. In fact, YouTube, a video platform with more than 1.9 billion active users, is the #2 platform on the internet.
There hasn’t been a better time to tap into the power of video marketing.
Redfox visual is a full-service, award-winning video production agency in Boise, Idaho. We create video content that drive results. Our services include:
- TV Commercials
- Product Ads
- Brand Films
- Video Distribution
So, what are you waiting for?
Kickstart your video marketing efforts today.